When Google confirmed rumours that it was entering the recruitment market with Google for Jobs, some webmasters reacted with concern, while others seemed eager to get on board.
There’s no doubt Google has enormous power. Some accuse the search-engine giant of steamrollering competitors when it enters new markets; the recent EU fine for ‘illegal’ practices is a case in point.
On the other hand, Google highlights its mission to return results specific to user intent. This can only be a good thing for users searching for particular jobs. If there’s one major vertical in which Google doesn’t dominate at the moment, it’s job search. For certain keywords, the SERPs can occasionally return inaccurate or outdated results, which has led to many job seekers going straight to sites like Indeed and ignoring search altogether.
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