Linkedin has launched a new feature that allows members to publish blog-post-style content. LinkedIn is a business networking website for professionals.
“That’s one of the big reasons we’ve invested heavily in our content efforts,” said Ryan Roslansky, LinkedIn’s head of content products. “We believe that every professional reads some sort of content on a daily basis about their company or their competitors or their industry, just general professional knowledge.”
The publishing tool, LinkedIn hopes, is yet another reason to stick around on its site. The service enables users to publish posts in a blog like format.
LinkedIn basically invited somewhere in the region of sixty-thousand professionals from many facets of business, to come and write for it. Around two-thousand of those have opted in, with thousands of posts popping up on LinkedIn since.
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