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Your Employees – Your Best Social Media Marketing Tool

employees

Most businesses today have company Facebook and Twitter profiles. But the employees of those businesses have their own personal social profiles, too. If your staff isn’t using their profiles — particularly LinkedIn and Twitter — as branding tools for your company, you may be missing out on a big marketing opportunity.

“People don’t buy from brands; they buy from people they know and trust,” said Michael Idinopulos, chief marketing officer of social optimization software PeopleLinx. “When a customer or prospect Googles the people they meet from a company, [personal] social profiles will come up first. Those profiles had better be compelling.”

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http://www.businessnewsdaily.com/6081-employee-social-media-profiles.html

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