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Why you should market your company to potential employees


By Jason Mudd

Finding talent is a key component in running a successful company. In many industries, especially technology, health care, and construction, the shortage of qualified workers makes recruiting difficult for employers.

Larger companies have budgets to hire recruiters, whereas most smaller companies post on job boards and hope for the best. Every company should have a marketing plan to attract potential employees.

One option for finding talent fast is to bring in third-party vendors to fill your positions. Recruiters and recruitment process outsourcing (RPO) providers are helpful when you’re hiring for an important position or multiple seats. Professional employment outsourcing (PEO) services manage all human

resources-related tasks from recruiting to onboarding your new hires.

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