Nice article by womenwhocode.com on Job Board Description
When an employer writes a job ad, they often try to describe the role that the person they are looking to hire will have to fill. The way that you do this is very important. If you use language that emphasizes the tasks, and duties that the person will have to handle, then your description will come across as tedious, unexciting, and uninspiring.
That doesn’t mean that you shouldn’t describe the role. However it is important to frame their responsibilities as challenges, rather than burdens. Don’t describe a role as requiring someone to lead a team, tell them that they will be at the head of a team. Don’t tell them that they will have to handle security, instead inspire them by calling them potential defenders of your product integrity. The emphasis that you use can have a dramatic effect on how perceive your opportunity.
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