HCL’s Twitter Recruitment Yields 88,000 Applicants

When HCL Technologies took to Twitter to hire a marketing consultant under the hashtag #CoolestInterviewEver, it seemed a publicity stunt. The “job” is a one-year consulting stint in one of five roles and up to $75,000 in cash. After three weeks, the stunt has clearly worked—at least as a marketing strategy.

Krishnan Chatterjee, who runs global marketing for the India-based IT company, says more than 88,000 people responded to its campaign on Twitter, and a comparable number reached out via other social media sites. HCL boosted its follower count by more than 25 percent, to about 202,000, ahead of such rivals as Wipro (WPRO:IN) and Infosys (INFY). “For five days, we trended ahead of the two prime ministerial candidates,” says Chatterjee, adding the “cost of this whole campaign is less than it takes to recruit one person.”

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http://www.businessweek.com/articles/2014-03-05/hcls-twitter-recruitment-yields-88-000-applicants-and-five-curious-finalists