By Laura Scavone
Restaurant concepts must market to candidates like they do their guests.
As the world continues to recover from the COVID-19 pandemic, businesses everywhere are searching for ways to bounce back. Without a doubt, one of the most challenging obstacles currently facing business owners is all over the headlines: the labor shortage.
One quick-service restaurant franchise in particular, Smoothie King, has continued to grow throughout the pandemic, and they have some valuable tips to share about how you can recruit and hire when you need to the most:
Differentiate yourself. Use your brand to appeal to prospective employees who share the same values as you. When it comes to job hunting, a company culture can “make or break” a job seeker’s opinion of you. “Candidates want to know that you are a good fit for them, and they want to work for a company whose mission they believe in,” said Dan Harmon, chief operations officer for Smoothie King. Defining your core values is the first step in shaping your culture, as well as in building a team that understands right from wrong and what is expected of them. For instance, Smoothie King has integrated their core values into their review process, where team members are measured on their abilities to exhibit those values. They even make it exciting and rewarding by holding competitions and creating challenges to give their employees opportunities to display these positive behaviors. This motivates them to do so not only at work, but in their daily lives as well.