Most businesses today have company Facebook and Twitter profiles. But the employees of those businesses have their own personal social profiles, too. If your staff isn’t using their profiles — particularly LinkedIn and Twitter — as branding tools for your company, you may be missing out on a big marketing opportunity.
“People don’t buy from brands; they buy from people they know and trust,” said Michael Idinopulos, chief marketing officer of social optimization software PeopleLinx. “When a customer or prospect Googles the people they meet from a company, [personal] social profiles will come up first. Those profiles had better be compelling.”
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