How recruitment startup WorkIndia redefined blue-collar hiring for Swiggy, Zomato, Ola, and others

By Sohini Mitter,

Kunal Patil, an NYU Stern School of Business graduate, had spent more than a decade in investment banking and financial services before starting WorkIndia. And, like most good creations, this too was born out of necessity. Sometime in 2015, Kunal was on the lookout for data entry freelancers in Mumbai, and it turned out to be a struggle. Despite portals like BabaJobs and Quikr Jobs, job discovery and recruitment in the blue- and the grey-collar segment was largely broken.

There was no organised platform that could match these job seekers with relevant recruiters and opportunities. WorkIndia set out to fix this problem for a blue/grey collar economy that is said to be the largest in the world.

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