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7 ways to position yourself to get on a board


By Katie Sanders

When Lauren Zalaznick left her role as an executive vice president at NBCUniversal in 2013, she started looking for opportunities to bring her three decades of digital and media experience to a new environment: the boardroom. Driven by the desire to gain a landscape view of corporations and work with their leadership in an advisory capacity, she navigated a competitive recruitment process that in many ways mirrored a job search. In 2014, she was named the first outside board member of Penguin Random House.

Today, Zalaznick is a full-time consultant and strategist who serves on the boards of two publicly traded companies, Nielsen and GoPro. She also has experience advising several private companies, from Refinery29 to the audio recognition app Shazam (up until its acquisition by Apple). Earlier this fall, she and a handful of other executives with board experience spoke to a crowd of around 100 senior female professionals about how to brand themselves for corporate board service.

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