Category: Articles

Articles

  • Recruiting software

    Recruiting software is a software tool used by recruiters, talent acquisition professionals, and hiring managers to streamline or automate the recruitment workflow. It includes functions such as sourcing, selecting, screening, and interviewing candidates.

    Tools to source candidates, screen resumes, select a shortlist, interview applicants, and collaborate with hiring managers are all part of the recruiting software. It can be highly efficient in various ways including- Sourcing, Applicant tracking, Recruiting analytics, Pre-hire assessment and background checking and on-boarding.

    Recruiting software has several features that recruiting and talent acquisition teams look for in recruiting efficiently. Nowadays most Recruitment Software are SaaS based and all data is hosted online.

    Company Recruitment site
    Recruitment
    Recruitment

    What does recruiting software do?

    The hiring process has many intricate steps, from posting job ads to multiple job boards to screening hundreds of resumes to preparing and sending job offers – managing and tracking the whole process via email and spreadsheets.
    It is time-consuming and makes record-keeping or reporting difficult if not often impossible.

    That’s where recruiting software comes in; organizations can have the hiring tools they need gathered in one place, where all the necessary information is organized in a clear way. Also, a good system allow smooth collaboration among various stakeholders i.e. hiring teams, candidates, recruiters, HR in that centralized location, eliminating cumbersome back-and-forth emails or needless confusion.

    This helps candidates too: this type of software simplifies the job application process, makes for more informative careers pages and streamlines scheduling and communication between candidates and the company.

    Here are some of the widely used Recruiting Software Tools Of 2021

    Top Job Aggregators:

    • Indeed
    • LinkedIn
    • Google For Jobs
    • ZipRecruiter

    Top Stand-Alone Applicant Tracking Systems

    • Ejobsitesoftware.com
    • iCIMS
    • SmartRecruiters
    • Lever
    • Greenhouse

    Top Human Capital Management Software

    • Ceridian
    • SAP SuccessFactors
    • Workday
    • Oracle Cloud HCM, 
    • ADP
    • Top Recruitment CRMs
    • Yello
    • Beamery
    • Avature
    • Top Talent Intelligence System
    • Ideal
    • Top Video Interviewing Tools
    • HireVue
    • VidCruiter
    • Interviewstream
    • Top Testing & Assessment Tools
    • Criteria Corp
    • Berke Assessment
    • HackerRank
    • Traitify
    • SHL

    Advanced innovation in recruitment technology is poised to change the recruiter role in 4
    major ways:

    • Use of Artificial Intelligence
    • Speeding up screening
    • Reducing unconscious bias
    • Creating a talent advisory function

    Streamlining and automating the recruiting workflow will allow recruiters to become more human as it frees up more of our time. This will allow recruiters to spend more time exploring candidates’ needs and desires and partnering with hiring managers and executives to plan strategic recruiting initiatives.

    Beyond that overarching purpose of providing skilled workforce, each recruitment software provider covers the entire recruiting needs of organizations. Recruitment software aims to make life easier for hiring teams and offer a better experience to candidates.

  • How to Start your Niche Job Board Website

    A Job Board brings employers and job seekers on a common platform. It is a good idea to setup a Job Board, especially for those in the recruitment sector, as online hiring is growing rapidly.

    Ejobsitesoftware.com Job Board Software enables you to create a niche job board site for your placement agency, Recruitment Company or organization.
    It can also integrate a recruitment module into existing website.

    You can also use it as recruitment website to bring your clients, employees, applicants and management on the same network. Provide dynamic
    collaboration and information sharing across your company with features like applicant tracking, job posting, blogs, job fairs, internal mail box etc

    This checklist below outlines all the steps that you need to take to get started with setting up a Job Board. These steps will help guide you create and promote your online niche job board.

    Six Tips for creating your own Job Board site:

    1.Do Basic Research

    • Identify the niche, business or category and get a domain name
    • Allocate a separate budget for web development and marketing
    • Make member/income projections and plan a revenue model
    • Tie-up with companies

    2. Design

    • Prepare the design guideline for developing homepage e.g. text, logo, benchmark homepage design, color combinations, layout examples etc.
    • Try a few different themes to see which one looks best. Check out JobBoard Themes

    3. List of Features

    • Go through the online demo of various job board software
    • Compile a list of features required
    • Focus on a niche

    4. Web Hosting and Installation

    • Install the Job Board on a good web server
    • Send the web host information or avail of our free web-hosting offer by making DNS changes in your domain control panel.
    • All of the server setup and maintenance is taken care by ejobsitesoftware.com
    • Subsequently test your job board thoroughly

    5. Content

    • Add companies
    • Post Jobs
    • Prepare all the static content for homepage and respective internal pages e.g. about us, company information, contact us etc.
    • Also prepare content for community more vibrant like articles, blogs, videos, links etc.
    • Add basic policy pages like Privacy, Cookies and TOS statements

    6. Marketing and SEO

    • After you launch your job board, you need to promote it
    • Add your site in Google analytics and webmaster tools
    • You can improve your job board’s visibility by adding the good number of jobs that will be indexed by search engines
    • Promote your job board in all of the appropriate spaces like forums and directories
    • Promote your site on social media sites like Twitter, Linkedin, Facebook, Instagram, Reddit etc
    • Use Google Trends to see what business categories are trending

    Make sure you launch your job board using a good Job Board Software as quickly as possible and focus on generating sales. You can always make changes in design and code later also. Your goal is to make sales, so don’t get
    obsessed over details

    A Job Board bring people together. With your own look and feel, and choice of strategy open new doors to revenue and recruitment business.

    Pl. contact us, if you want to setup a niche job board

  • A Single, Safe Database, with Robust, Beautiful Reports Conferred EjobsiteSoftware to Thrive at GoodFirms

    Automating the online job application and resume tracking process accelerates EjobsiteSoftware as one of the top applicant tracking software at GoodFirms.

    View the EjobsiteSoftware’ GoodFirms’ profile to know about its working as the best applicant tracking software in detail.

    About EjobsiteSoftware
    Incepted in 2000 and based in New York, EjobsiteSoftware is a web-based application based on PHP/MySQL/Linux platform. It enables business people to deploy a fully operative and advanced job board quickly. This software can be used in setting up different job sites for specific countries, region-wise, or in general. The professionals working at EjobsiteSoftware are having adequate knowledge in designing, development, and management of high quality recruiting websites. It is a very simple software in usage, requires no human power as it is fully automated.

    What Makes Ejobsitesoftware Unique?
    The applicant tracking system automates the online employment application and tracking process of CVs’ inclusive of collecting, analyzing, and acknowledging the applications. It possesses many modules like assembling job requirements, auto-posting to the website, selecting job applicants, processing CVs’, shortlisting & matching applicants, hiring, etc.

    There are different sub-features available under each module. Due to these modules, the complete recruitment process gets contoured, and it becomes easy for the recruiter as it saves time. Since ATS handles the most difficult tasks, employment agents get adequate time to concentrate on managing offline activities.

    ATS carries all the applicants’ details and maintains the previous records too so that one can check the background, requests, referrals, and applications on the tip of fingers. The software also helps the recruiters by deleting the duplications of the resumes and gives a complete recruiting dashboard to the HR staff for analysis.

    EjobsiteSoftware ATS lets users keep track of following figures:

    • Numbers of vacancies
    • Number of candidates
    • Number of short-listed applicants
    • Number of applicants interviewed
    • Number of hired candidates
    • Number of candidates accepted the offer
    • Number of candidates joining the company
    • Report on each user

    The advantages of using ATS are many as it satisfies the requirements of HR of any company. It also manages role policy, payments, billings, and merchants. The above-mentioned features and usage endow EjobsiteSoftware to accelerate as one of the top applicant tracking software listed at GoodFirms.

    Pricing
    There is an only one-time charge per server or site for the hosted solution for an unspecified number of employers, applications or job seekers. It also covers support, setup, hosting, and training wanted by the consumers.

    About GoodFirms
    Washington, D.C. based GoodFirms is a maverick B2B research and reviews firm that aligns its efforts in finding the top software delivering unparalleled services to its clients. GoodFirms’ extensive research process ranks the companies, boosts their online reputation and helps service seekers pick the right technology partner that meets their business needs.

    About the Author
    Anna Stark is presently working as a Content Writer with GoodFirms – Washington D.C. based B2B Research Company, which bridges the gap between service seekers and service providers. In her current role, Anna shapes every company’s performance and key attributes into words. She firmly believes in the magic of words and equips new strategies that work, always with new ideas, something new to create, and something original to define the firm’s identity.

  • How to Setup a Job Board?

    Bubble Job Board Theme
    Job Board Themes
    Only Work Day Jobs
    reverse job board homepage
    AI Resume to Job Match
    AI Resume Match
    eJobSiteSoftware.com

  • Types of Job Boards

    Job Board
    Niche Job Board
    Job Board Theme
    Company review site
    reverse job board
    Resources Job Board
    Job Fair Software
    Recruitment Marketplace
    Company Recruitment site
  • How to set up a Job Board?

    Setting up an online job board offers several benefits to a company. Whether you are a staffing company, recruiter or want to setup a career site, a Job Board ensures that you are able to automate the entire hiring process online. There are many web based solutions and software that offer job listing software. The main frameworks that you can use for setting up a job board are:

    Software

    There are several software vendors providing Job Board Software, Job Board Script, and Applicant tracking software for recruiters and staffing agencies. Using any of them, a company can setup an advanced online job board or career site Pre built software is the best way to setup a job board. You can customize the homepage theme and software forms as per your job category or location, after consulting with the vendor. There is an extensive list of job board software providers that you can check from Software Directories like – hotscripts.com, download.com, capterra.com etc Also you can check Software Reviews sites like g2crowd.com, crowdreviews.com which will help you determine which software is best for your business

    SAAS

    SaaS applications are sometimes called Cloud, Web based software or on-demand software
    They charge based on monthly fees and can be setup immediately after payment of hosted software
    There are several disadvantages of using a SAAS business model for setting up a job board

    Job Board
    Job Board Theme
    Job Board Admin Dashboard

    Since they put several restrictions such as the number of users using the application they can eventually turn out to be more expensive in the long term

    As your business grows and you need to add more users your monthly subscription will continue to rise
    Also there are sever limitation on customizing your job board homepage and forms

    WordPress

    A job board can be setup using a job board WordPress theme and plugin. There are several good free and paid job board plugins available like https://ejobsitesoftware.com/free-wordpress-theme/ .

    It is good for recruitment companies, job boards and any small size company that usually have few open job listing. The admin can manage job listings from the WordPress admin panel and make changes in text from theme

    But there is a huge risk for site to get spammed after it becomes popular, also the membership based options are quite limited in WordPress
    There are several pros and cons of setting up a job board using the above options and the best option is to choose a job board software vendor with prior experience.
    ejobsitesoftware.com has designed and developed over 300 job boards for clients based worldwide

    There are many benefits of setting up a job board using a trusted vendor like ejobsitesoftware.
    Its Job Board Software offers built-in:
    SEO tools that gets site ranked at the top in major search engines
    Mobile site and provides source code for both Android and iPhone App
    Applicant Tracking System automates the online job application and resume tracking process

    Job board software, has the most advanced features like advance resume search, resume alert, Applicant Tracking System, Contact Management that results in better hiring for companies. It also has advance job search, job alert, premium membership that results in better response for job seeker.

    Its project management team supports job board installation and setup in every way.
    From initial analysis of your business requirements through to final delivery, the team will work with you to ensure that we provide you with the perfect solution.

    Pl.contact for setting up a custom job board.

  • Type of HR Roles in a Company

    With changing times the role of an HR manager has changed. It has become a multi faceted career and is increasingly taking up roles which are complex in nature. Some of the jobs in work profile of HR Manager now include:
     
    • Absenteeism
    • Accounting
    • Background investigations
    • Balanced scorecards
    • Best practices
    • Compensation
    • Career Development
    • Employment Laws
    • Emotional intelligence
    • Minimum wage
    • Employee Relations
    • Ergonomics
    • Gender bias
    • Glass ceiling
    • Online recruiting
    • Organizational Development
    • Health care benefits
    • Interviewing
    • Ethics
    • Immigration
    • Incentive compensation
    • Layoffs
    • Coaching
    • Psychology
    • Mentoring
    • Medicare
    • Knowledge management
    • Labor Relations
    • Job Analysis
    • Leadership
    • Performance Appraisal
    • KRA
    • Job descriptions
    • Ethics
    • Communications
    • Human Resource Information Systems
    • Human Resource Management
    • Compensation
    • Industrial & Labor Relations
    • Outsourcing
    • Consulting Services
    • Performance Management
    • Corporate Culture
    • Recruitment
    • Customer Service
    • Relocation
    • Diversity
    • Safety & Security
    • E-Learning
    • Training & Development
    • Employee Orientation
    • Women in the Workplace
    • Employee Rewards
    The HR roles within each company are varied and bear great responsibility. It is the job of the HR professionals to work as a valued member of team within the organization.
  • Simple steps to make more money out of your Job Board

    If you have hosted a jobsite and you are now achieving consistent volume of traffic, you can start making supplemental income through your site. Apart from charging the recruiters and employers for job posting and resume search you can earn more through Google ads, PPC, banner ads, RSS, affiliate sales, selling text links, etc. You can let other people advertise on your site and slowly fill your kitty. This article throws light on how you can do it.

    1: Optimize your site and promote it
    This is a very critical step for the success of your website and its attractiveness for potential advertisers. If your website is optimized for the search engines, it will generate more traffic and that would translate into more money, so try all online and offline promotion techniques to build a consistent traffic pipeline.

    2: Offer advertising space for banner and text ads
    Create prominent places where others can advertise and place dummy ads there to entice visitors for advertising on your site. This could be linked to the advertising rates for your site. You can charge advertisers based on impressions, clicks or timeframe.

    3: Shell-out some space for Google AdSense and other site-targeted and PPC ads
    Google AdSense can be accommodated in any amount of space, anywhere on your site. You can earn based on number of impressions or clicks. You can select the categories of ads that you would want in your site.
    List of prominent Pay per click (PPC) companies:

    • Google AdWords
    • Yahoo! Search Marketing
    • MIVA
    • Enhance
    • GoClick
    • MSN AdCenter
    • 7Search
    • Search123
    • SearchFeed
    • ABCSearch

    4: Promote affiliate products
    Promote the products that are relevant to the theme of your website. Signup for affiliate programs offered by different websites and add their product details on your website. For instance a jobsite can do affiliate marketing for job-related books and CDs, instructional guides, training material, etc.

    5: Offer RSS feed based advertising links
    If you have a substantial base of RSS feed subscribers, you can sell advertising links in the feeds. Advertisers can give text links and text ads in your content that will go to your group of subscribers.

    6: Sell contextual text links
    In this type of advertising, advertisers can pick keywords or key phrases in your site that are directly linked to their own site. There could be a mouse-hover pop-up too for the selected keywords. Again, you can earn based on impressions or clicks.

    7: Get relevant sponsors
    In a jobsite you can ask big employer companies to sponsor webpages on your site. You can give dedicated space or showcase the sponsored companies with their logos on the home page.

    8: Sell ad space in other communication
    A jobsite also sends out a lot of other communication to job-seekers and employers. These could be confirmation emails, marketing emails, newsletters, job alerts, suitable candidate alerts, invoices, etc. Advertising space could be sold in this real estate too.

    You can use a combination of various methods or select one that meets your website’s design and development goals. But remember not to go over the board by having too many ads on your site as they can irritate a visitor. Relevancy should be kept in mind. If right ads appear at the right places, you will get more benefit because there will be greater number of click-throughs.

  • Search Engine Optimization (SEO) for a Job Board

    Traffic from search engines is the most cost-effective way to generate hits to your job site. Recruiters and job seekers acquired through search engine are the best in terms of required metrics such as unique visitors, online registrations and total hits etc. Also you can measure and increase online activities by viewers such as job search, job seeker and recruiter registration and resume posting on a periodic basis.The increasing popularity of search engines has led to the development of a whole concept that revolves around ways to “optimize” websites. The objective of search engine optimization is to increase website visitor hits by ranking very high in the results of searches using the most appropriate methods.

    But first it is important to know how search engines work. A search engine builds its database either by getting list submissions from webmasters or by using software robots. In the case of former, the database is often built manually. On the other hand, Robot or Spiders are programs that browse through the web and store links and information about the pages that they visit. >

    The way a spider indexes and ranks a website is very much dependent on what information it receives from your website and how you have designed the site. Therefore it is essential to develop your website keeping in mind the search engine placements and optimize the website accordingly.

    However no amount of search engine optimization will help if you get the basics wrong. As search engines (especially google) are all about trust.

    • Job Board must have large quantity of relevant jobs, categorized properly.
    • Search and advanced job search should work properly and should be further classified.
    • Job seekers registration/data must be categorized based on skills/occupation/experience etc.
    • Ensure that maximum jobs are from actual companies and not from consultants.
    • Even for jobs from consultants insist on having a company email id and not free (e.g. yahoo, hotmail, gmail) one.
    • Create an atmosphere of knowledge by giving expert opinion, having forum, directory, blog etc on your category.
    • Give a contact number/feedback form on Job Board so viewers can get back to you for any clarifications.
    • Have a clear privacy policy.
    • Give some information about your company.
    • Write helpful articles and post on the Job Board. (like this one!)

    For webmasters, the major search engines are the most important places to be listed, because they can potentially generate maximum traffic. >The big four search engines (Google, Yahoo, MSN, AOL) account for more than 95% of all search’s on the web! If you are not getting results there – you’re not really online!

    http://www.google.com/support/webmasters
    http://searchenginewatch.com/

    The key parameters for Search Engine Optimization:

    • Keywords
    • Link Analysis
    • Content
    • Web Analysis

    I. KEYWORDS

    Search engines; on the basis of your key words index your job site. When a search engine sends a spider to your web site, it determines that pages keywords by counting the words on the web page it is visiting. The words that appear most frequently are considered most significant. >Always be sure to research the key phrases you intend on using. Find out what key phrases Internet users most often employ to find your or your competitor’s Job Board. There is no point optimizing your site for “IT Jobs” if everyone types in “Oracle jobs” or ” IBM jobs”.

    Keyword Optimization

    Keyword optimization, the art of choosing the correct keywords, is one of the most important things related to search engine optimization. In fact it is the first step in website content development. >People generally use key phrases while searching for products or services in search engines, so while preparing the content for a particular web page it is important to select those one or two particular words as theme for the page. It is important to create distinct list of keywords for each page. Around 20 keywords can be short listed per theme and similarities should be avoided. It is however best to downplay the most competitive keywords as many websites would be targeting them. Also it makes sense to target spelling mistakes.

    To effectively target these keywords, it’s crucial to integrate them naturally into your content, ensuring it reads well while maintaining relevance to the topic. Keyword density should be monitored to avoid keyword stuffing, which can negatively impact the user experience and SEO ranking. Additionally, including long-tail keywords, which are more specific and less competitive, can help you rank for niche searches and attract more qualified traffic. Regularly analyzing and updating your keyword strategy is also important, as trends and search behaviors evolve over time. For expert guidance on optimizing your website, consider reaching out to SEO consulting firms picked by Loopex Digital, which specialize in creating tailored strategies for your business.

    There are 2 sites, which offer keyword suggestion tools:

    http://inventory.overture.com/d/searchinventory/suggestion/

    http://www.wordtracker.com/

    The overall process would be:

    • Determine your keyword phrases
    • Write content
    • Refine and combine keyword phrases
    • Write a title using your top two to three phrases
    • Write a description meta tag
    • Write a keywords meta tag

    Add keywords into key tags and attributes, and mix well. >The keyword density is useful for helping achieve optimum words for a set of key terms/keywords. Keyword density is important since search engines use this information to categorize a site’s theme, and to determine which terms this site is relevant to — the perfect keyword density will help archive higher search engine positions.

    Exercise:

    Some of the key phrases that can best describe the Job Board and generate relevant traffic are:
    http://www.wordtracker.com/

    The most popular search results for those keywords are (url’s):
    http://www.nichebot.com/ranking/

    You are currently listed/not listed in the top-100 search results (google, yahoo, msn) for this keyword/phrase:
    http://www.mikes-marketing-tools.com/ranking-reports/

    Competition: When we use the above key phrases the following sites come up in the top ten rankings.
    Keyword density is:
    Refer: http://www.seochat.com/seo-tools/keyword-density/

    Keyword Verification
    Verification tool checks to see if your site is in the top three pages of a search engine result for a specific keyword.
    http://www.marketleap.com/verify/default.htm

    II. LINK ANALYSIS

    Search engines base part of its ranking algorithm on the number, quality, and variety of inbound links to a website. Link popularity is calculated on the number of hyperlinks, from other websites, that pointed to your web site. The more links that point to your site, the easier that it was to gain a high ranking position on the search engines. Number and relevancy of outside links significantly affects the ranking of your website by search engines, and even helps you get your website indexed faster. If a site that has a link to yours is already indexed, the spiders visiting that site will follow the link to your website.

    Google uses PageRank™ (http://www.google.com/technology/) to examine the entire link structure of the web and determine which pages are most important. It then conducts hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, Google is able to put the most relevant and reliable results first.

    Submissions in Directories

    Submit to all the directories you can find, so long as they are related (e.g., don’t submit to the casino directory unless your site is about casino). Submitting to a directory should not be a mindless activity. Read the directory’s directions on how to submit Very Carefully. Write your description very well, and tailor it to each directory in order to follow their guidelines.

    Make sure you submit (and get in) to www.dmoz.org – it is probably the most important directory out there today.

    Do research and find “vertical directories” that focus on your industry/sector, and submit to them.

    Increase your Links by:

    • Add in Jobboard directories.
    • Add in relevant sector/category web directories.
    • Get people in your industry to link to you.
    • Contact Industry associations and organizations.
    • Get links in web sites/forums about your industry.
    • Sites related to your product or service.
    • Get listed in Suppliers & Resellers website.
    • Starting a blog (Latest fad).
    • Announcing your site in newsgroups.
    • Announcing your site in forums.
    • Write interesting employment related articles that both job seekers and employers would like to preserve and distribute
    • List prominent educational/training institutions with brief on how and when to apply to them.
    • Sites that sell products/services that relate to yours, but don’t compete directly.
    • Submit articles to online publications and get your website valuable coverage and some quality links from authoritive websites.

    Start soliciting links today!
    Get your link campaign going!

    Link popularity check is one of the best ways to quantifiably and independently measure your website’s online awareness and overall visibility. Simply put, link popularity refers to the total number of links or “votes” that a search engine has found for your website.

    Exercise:

    Your google page rank is:
    https://developers.google.com/speed/pagespeed/

    Check your overall link popularity
    http://www.checkyourlinkpopularity.com/

    The following sites are linking to yoursite.com and your competition.
    http://www.marketleap.com/publinkpop/

    Some List of directories:
    http://www.seo-lab.com/directory-articles/best-free-directories.php
    http://www.freelinks.com/
    http://www.seocompany.ca/directory/free-web-directories.html
    http://www.best-web-directories.com/free-directories.htm
    http://www.helpwebmaster.net/submit/

    Resource:
    http://www.linkingmatters.com/
    https://www.carefulcents.com/earn-google-play-credit/

    III. CONTENT

    All of the points above are superfluous if you don’t have good content.
    It is very important to understand that good content is not content that is just there to target specific keyword phrases but it is information that people visiting your site will find helpful in some way.

    Content is the food that the search engine spiders like to gobble up with a voracious appetite. You need good content to get decent rankings, but you need the to become a serious competitor in your market.

    • Write about your key phrases.
    • Write informative pages on your sector.
    • How will your Jobboard improve the life of the jobseeker? Find out, and then write about it. (Improve career of jobseeker)
    • Why is your product/service better than your competitor’s? Think of a reason and write about it.
    • What is the history of your product/service? Or your industry? Write about it.
    • Who are you? Everyone always reads “about us” pages.
    • Review new products/launches specific to your segment.
    • Whatever you do, be sure that you don’t write junk or filler copy and double check that everything reads well. Keeps in mind that writing about your key phrase doesn’t mean adding the key phrase unnaturally into the text.

    Optimizing Your Web Site Design
    Now that you know what key phrase you are optimizing for, you can optimize your site by writing good quality content that focuses on your key phrases. Above all else, this is the single most important factor.

    Sure there are other on-site factors such as:

    • Getting the key phrase into the title (this is the second most important factor).
    • Getting the key phrase into the Meta description tag, the Meta keyword tag, the headers and sub headers, the alt tags, and into some link text.
    • Having a good site map so that the search engine spiders can easily navigate your site.
    • Don’t use frames.
    • Use flash wisely (not the entire site in flash).

    Detailed Explanation:

    1. Write a Page Title. Write a descriptive title for each page of 5 to 8 words. Remove as many “filler” words from the title, such as “the,” “and,” etc. This page title will appear hyper linked on the search engines when your page is found.

    2. Write a Description META Tag. Many search engines include this description below your hyper linked title. This sentence should describe the contents of the body text of the web page, using the main keywords and key phrases used on this page.

    3. Include Your Keywords in Header Tags H1, H2, H3. Search engines consider words that appear in the page headline and sub heads to be important to the page, so make sure your desired keywords and phrase appear in one or two header tags.

    4. Make Sure Your Keywords Are in the First Paragraph of Your Body Text. Search engines expect that your first paragraph will contain the important keywords for the document. Google expects a keyword density in the entire body text area of maybe 1.5% to 2% for a word that should rank high.

    Make Your Navigation System Search Engine Friendly.
    JavaScript and Flash navigation buttons look great, but search engines can’t follow them. Supplement them with regular HTML links at the bottom of the page, ensuring that a chain of hyperlinks exists that can get from the front page to every page in your site.

    A site map with links to all your pages can make the entire site accessible and user friendly.

    Develop Several Pages Focused on Particular Keywords
    Develop several web pages on your site, each of which is focused on a different keyword or key phrase. For example, instead of listing all your services on a single web page, try developing a separate web page for each. These pages will rank higher for their keywords since they contain targeted rather than general content.

    Write Articles for Others to Use in their Newsletters
    You can increase your visibility when you write informative articles in your area of expertise and distribute them to editors as free content for their e-mail newsletters.

    Or you can submit it in article distribution websites. Just insist on a link to your website and a one-line description of what you offer be included with the article. This is an effective “viral” approach that can produce hundreds of links to your site over time.

    Essentially, writing for the web involves learning to develop excellent marketing content, while blending in the fundamentals of SEO techniques.

    Exercise

    Check Meta tags
    http://www.widexl.com/remote/search-engines/metatag-analyzer.html
    http://www.submitexpress.com/analyzer/

    Keyword density is:
    Refer:http://www.seochat.com/seo-tools/keyword-density/

    IV. WEB ANALYSIS

    Web analytics is the measurement of the behavior of visitors to a website. It is the process of collating and analyzing a site’s activity based on metrics to measure its performance mostly from log files.

    You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI.Subsequently fine tune the website content and improve your site to convert more visitors. Many different vendors provide web analytics software and services. Most often the web hosting company provides all the data related to log files free of cost.

    Exercise
    http://awstats.sourceforge.net/
    http://www.google.com/analytics/
    http://www.clicktracks.com
    http://en.wikipedia.org/wiki/Web_analytics
    http://www.statcounter.com/

    Conclusion
    Search engine optimization can create huge sales opportunities, and slight increases in overall exposure can have remarkable effect in your bottom-line revenue.

    Build your web site for your customers (jobseekers and employers), within the guidelines that the search engines set out. The site’s first focus should be on what they want. Easy registration and lots of jobs! Create good content. Good, quality content that reads well and flows seamlessly. Update it regularly. And remember: Content is King, Linking is Queen!

  • Five steps to become a successful recruiter

    The recruitment field is becoming more demanding than ever before. With greater number of jobs, comes the challenge of greater and better recruitments. More openings to fill faster, sourcing the most suitable candidates, analyzing their skills, and convincing the best ones to join a company are the tasks of a recruiter. Recruiters are the voice of the company and therefore, it is important that they learn the techniques to become great recruiters. Here are some steps that a recruiter can follow to become more successful:

    1. Increase your business knowledge

    Before anything else, you should brush-up the basics, i.e., the facts about the company and its offerings. Many recruiters turn-off the candidates because they are unable to highlight what the company does. Read about your company’s background its values and growth plans, its competition, details of each and every service, and the basics of the related technologies. Do not hesitate to ask the management so that you can understand all the details. This knowledge gives recruiters a sense of confidence while speaking to candidates and therefore, adds to their convincing power.

    2. Understand the job requirements properly

    Insist on getting a proper job description and job requirements from the team heads. Tell them that this is the most important aspect of sourcing the right candidate. You might send-off a good candidate if you are unable to project the job details properly. This will also help you while searching for candidates in databases. A good job description contains the following:

    • The designation and the level, along with the reporting structure
    • A brief overview of the job
    • Details of day-to-day activities
    • Key performance metrics
    • Ideal candidate profile, qualifications and experience
    • Soft skills and technical skills required
    • Remuneration and perks
    • Learning opportunities
    • Growth prospects

    Personalize the job description while sending out introductory emails.

    3. Source and screen the right candidates from the right places

    Build your own process for sourcing candidates. You can get the right people from your past network, job portals, internal database, trade journals, directories, conference registrations, associations, newsletters, online user groups, news groups, web portals, or forums. You might also ask for referrals. Screen each and every resume to find the best-fit. Present fewer candidates on open requisitions and be certain the ones you do present are magnificent candidates who clearly fit the position profile.

    4. Enhance your interview and assessment skills

    The worst thing that a recruiter can do is to fumble and sound like he doesn’t know much about the company or the job when the candidate asks any question. If you have done your homework correctly, the next step is to ask the right questions to assess the candidates. You may ask the manager for the appropriate questions and expected answers. Learning body language and expressions might help too.

    5. Convince the best candidates to join the company

    Build a list of reasons why your company is great to work for. Why should a candidate pick your company as compared to the others offering the same job? Beware: Do not lie as it might lead to dissatisfaction later. Also, do not wait for candidates to ask you these questions; be proactive and talk about all these things yourself.

    Once you have convinced the candidate, personally follow-up every detail till joining and beyond. This will help you in creating your own network.