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What is a Job Board?

Job Board Theme
A Job Board is a web application which offers employment opportunities to candidates. It allows companies to post jobs which can be viewed by jobseekers and they can also submit resume online.

Some of the popular Job Boards include – monster.com, indeed.com, naukri.com, Glassdoor.com, linkedin.com, ziprecruiter.com etc.

Job Boards are also sometimes called Job sites, job portal, employment website or classifieds, recruitment site can be setup using a Job Board Software.

Company Recruitment site
Recruitment
Recruitment

Business model of a Job Board:
Job Board is generally free for jobseeker and companies pay fees to admin for posting jobs or to access resumes.

The major modules of a Job Board include:

Jobs
Companies post open positions which candidates view and apply

Employer
Companies post jobs and receive applications from jobseekers

Jobseeker
Jobseekers can view jobs, submit resume and apply for jobs

Admin
Admin manages the site and earns money from employers for posting jobs

ATS
Job boards also have an Applicant Tracking System to track candidates

Career Advice Articles
Blog and informative articles are posted to inform candidates about career

Types of Job Boards
Company Job boards

Several leading companies nowadays install a job posting and recruiting
application within their own website

General Job Boards
Jobs from all sectors and industries are posted in a general job board e.g. monster.com

Niche Job Boards
Jobs from a particular sector or industry are posted in a Niche job board

Job Apps
As more and more people shift to using Mobile phones, several Job Search
mobile apps have been launched

Social
Social networking site can also provides job postings e.g. LinkedIn.com

Aggregator
Jobs across job boards and company sites are e.g. Indeed.com

Benefits of Job Board

  • A job board enables employers to publish job offers for a position to be filled. Thus searching jobs, jobseekers will not have to navigate through different websites in order to find a job
  • Job Board is a search engine dedicated for jobs so jobseekers can search for niche jobs
  • Job boards are valuable tools for recruiters and hiring managers aiming to grow business
  • From a candidate's perspective, a job board is an important tool for career advancement
  • From an employer's perspective, it's an advertising and publicity vehicle for attracting new talent

ejobsitesoftware is the best Job Board Software in the world and it powers more than 300 job boards. The Job board software from ejobsitesoftware.com has advanced features for job seekers, employers, and job board managers

Pl. get back to us, if you want to setup a Job Board

Types of Job Boards

Job board is a website which offers online recruitment activities such as searching jobs, uploading resume and applying for jobs. Companies can use it to post vacancies

Job Boards apart from displaying jobs, provide company reviews, profession and employment search guidance. In Job Board a potential applicant can find and apply for a job vacancy or share resumes.

Various types of Job Boards are:

General Job Board

Job Board makes recruitment easy for companies. In a general job board like monster.com applicants can submit their résumés with prospective recruiters and employers for evaluation. And recruiters and employers can post employment ads and look for prospective jobseekers.

Niche Job Board

Job Board Software can also be used to setup a job board for a particular sector, for instance health care, education, academics etc. It can range from big scale country specific websites like reed.co.uk to niche job boards for employment groups for instance software development, teaching, legal, insurance, social work, engineering along with cross-sector groups for instance part-time jobs, and green jobs.

Job Search Engine

Job Boards can also be run as job aggregators. Websites like Indeed.com are search engines which gather results from numerous independent job boards. They aim to offer a one-stop solution for jobseekers that don't go around looking for the several job boards.

Company Review Site

A Company review website like Glassdoor.com is a kind of job board where current and past workers post remarks about their experiences employed for an organization or company. A company review website mostly takes the structure of an internet forum. Remarks are also about company pay scale and management working terms etc.

Reverse Job Board

In a reverse job board the main focus of job board is on candidate profile and resume rather than job search. Linkedin.com is an example of Reverse Job Board. Candidate details are partially displayed to viewers of the site. Subsequent to companies buying resume search access the contact details of candidates are revealed.

Resources Job Board

Job Board apart from access to employment ads also contain blogs, forums and career resources pages with suggestion regarding writing CVs and resumes, articles on performing well in interviews, and other subjects of interest to employment. There are some job boards which act primarily as forum or blog advising jobseekers on career advancement related posts.

Job Fair

A job fair is an event in which employers and recruiters interact with potential jobseekers. Job seekers can attend job fair to get the opportunity to meet face to face with employers Employers meet people and inform jobseekers about company work culture and benefits. They can inform about job openings and get resumes from interesting candidates.
Job fair is the best way to bring together potential employees and employers together.

Recruitment Marketplace

Recruitment Marketplace connects a company with recruiters and candidates online. Recruitment Marketplace Software is an online recruitment platform which enables a company to engage with multiple Recruiting agencies in an online platform to fill job requirements. 
They can post jobs in Recruitment Marketplace and leverage network of recruiters to search for the best candidate.
Companies can source, engage and hire the best talent in an online Recruitment Marketplace.

Company Recruitment Site

Companies can setup their own recruitment site, wherein they post company jobs and applicants can directly apply for the post. All leading companies have a career page and jobseekers can view list of open jobs there. They can submit their resume online in the company site itself.

The success of Job Board lies in connecting the gap between employers and jobseekers.
ejobsitesoftware.com – Job Board Software has good experience in design and development of great quality job boards. It is simple to use, fully automatic and needs no technical staff to administer the job board.

Simple steps to make more money out of your Job Board

If you have hosted a jobsite and you are now achieving consistent volume of traffic, you can start making supplemental income through your site. Apart from charging the recruiters and employers for job posting and resume search you can earn more through Google ads, PPC, banner ads, RSS, affiliate sales, selling text links, etc. You can let other people advertise on your site and slowly fill your kitty. This article throws light on how you can do it.

1: Optimize your site and promote it
This is a very critical step for the success of your website and its attractiveness for potential advertisers. If your website is optimized for the search engines, it will generate more traffic and that would translate into more money, so try all online and offline promotion techniques to build a consistent traffic pipeline.

2: Offer advertising space for banner and text ads
Create prominent places where others can advertise and place dummy ads there to entice visitors for advertising on your site. This could be linked to the advertising rates for your site. You can charge advertisers based on impressions, clicks or timeframe.

3: Shell-out some space for Google AdSense and other site-targeted and PPC ads
Google AdSense can be accommodated in any amount of space, anywhere on your site. You can earn based on number of impressions or clicks. You can select the categories of ads that you would want in your site.
List of prominent Pay per click (PPC) companies:

  • Google AdWords
  • Yahoo! Search Marketing
  • MIVA
  • Enhance
  • GoClick
  • MSN AdCenter
  • 7Search
  • Search123
  • SearchFeed
  • ABCSearch

4: Promote affiliate products
Promote the products that are relevant to the theme of your website. Signup for affiliate programs offered by different websites and add their product details on your website. For instance a jobsite can do affiliate marketing for job-related books and CDs, instructional guides, training material, etc.

5: Offer RSS feed based advertising links
If you have a substantial base of RSS feed subscribers, you can sell advertising links in the feeds. Advertisers can give text links and text ads in your content that will go to your group of subscribers.

6: Sell contextual text links
In this type of advertising, advertisers can pick keywords or key phrases in your site that are directly linked to their own site. There could be a mouse-hover pop-up too for the selected keywords. Again, you can earn based on impressions or clicks.

7: Get relevant sponsors
In a jobsite you can ask big employer companies to sponsor webpages on your site. You can give dedicated space or showcase the sponsored companies with their logos on the home page.

8: Sell ad space in other communication
A jobsite also sends out a lot of other communication to job-seekers and employers. These could be confirmation emails, marketing emails, newsletters, job alerts, suitable candidate alerts, invoices, etc. Advertising space could be sold in this real estate too.

You can use a combination of various methods or select one that meets your website’s design and development goals. But remember not to go over the board by having too many ads on your site as they can irritate a visitor. Relevancy should be kept in mind. If right ads appear at the right places, you will get more benefit because there will be greater number of click-throughs.

Search Engine Optimization (SEO) for a Job Board

Traffic from search engines is the most cost-effective way to generate hits to your job site. Recruiters and job seekers acquired through search engine are the best in terms of required metrics such as unique visitors, online registrations and total hits etc. Also you can measure and increase online activities by viewers such as job search, job seeker and recruiter registration and resume posting on a periodic basis.

The increasing popularity of search engines has led to the development of a whole concept that revolves around ways to “optimize” websites. The objective of search engine optimization is to increase website visitor hits by ranking very high in the results of searches using the most appropriate methods.

But first it is important to know how search engines work. A search engine builds its database either by getting list submissions from webmasters or by using software robots. In the case of former, the database is often built manually. On the other hand, Robot or Spiders are programs that browse through the web and store links and information about the pages that they visit. >

The way a spider indexes and ranks a website is very much dependent on what information it receives from your website and how you have designed the site. Therefore it is essential to develop your website keeping in mind the search engine placements and optimize the website accordingly.

However no amount of search engine optimization will help if you get the basics wrong. As search engines (especially google) are all about trust.

  • Job Board must have large quantity of relevant jobs, categorized properly.
  • Search and advanced job search should work properly and should be further classified.
  • Job seekers registration/data must be categorized based on skills/occupation/experience etc.
  • Ensure that maximum jobs are from actual companies and not from consultants.
  • Even for jobs from consultants insist on having a company email id and not free (e.g. yahoo, hotmail, gmail) one.
  • Create an atmosphere of knowledge by giving expert opinion, having forum, directory, blog etc on your category.
  • Give a contact number/feedback form on Job Board so viewers can get back to you for any clarifications.
  • Have a clear privacy policy.
  • Give some information about your company.
  • Write helpful articles and post on the Job Board. (like this one!)

For webmasters, the major search engines are the most important places to be listed, because they can potentially generate maximum traffic. >The big four search engines (Google, Yahoo, MSN, AOL) account for more than 95% of all search’s on the web! If you are not getting results there – you’re not really online!

http://www.google.com/support/webmasters
http://searchenginewatch.com/

The key parameters for Search Engine Optimization:

  • Keywords
  • Link Analysis
  • Content
  • Web Analysis

I. KEYWORDS

Search engines; on the basis of your key words index your job site. When a search engine sends a spider to your web site, it determines that pages keywords by counting the words on the web page it is visiting. The words that appear most frequently are considered most significant. >Always be sure to research the key phrases you intend on using. Find out what key phrases Internet users most often employ to find your or your competitor’s Job Board. There is no point optimizing your site for “IT Jobs” if everyone types in “Oracle jobs” or ” IBM jobs”.

Keyword Optimization

Keyword optimization, the art of choosing the correct keywords, is one of the most important things related to search engine optimization. In fact it is the first step in website content development. >People generally use key phrases while searching for products or services in search engines, so while preparing the content for a particular web page it is important to select those one or two particular words as theme for the page. It is important to create distinct list of keywords for each page. Around 20 keywords can be short listed per theme and similarities should be avoided. It is however best to downplay the most competitive keywords as many websites would be targeting them. Also it makes sense to target spelling mistakes.

There are 2 sites, which offer keyword suggestion tools:

http://inventory.overture.com/d/searchinventory/suggestion/

http://www.wordtracker.com/

The overall process would be:

  • Determine your keyword phrases
  • Write content
  • Refine and combine keyword phrases
  • Write a title using your top two to three phrases
  • Write a description meta tag
  • Write a keywords meta tag

Add keywords into key tags and attributes, and mix well. >The keyword density is useful for helping achieve optimum words for a set of key terms/keywords. Keyword density is important since search engines use this information to categorize a site’s theme, and to determine which terms this site is relevant to — the perfect keyword density will help archive higher search engine positions.

Exercise:

Some of the key phrases that can best describe the Job Board and generate relevant traffic are:
http://www.wordtracker.com/

The most popular search results for those keywords are (url’s):
http://www.nichebot.com/ranking/

You are currently listed/not listed in the top-100 search results (google, yahoo, msn) for this keyword/phrase:
http://www.mikes-marketing-tools.com/ranking-reports/

Competition: When we use the above key phrases the following sites come up in the top ten rankings.
Keyword density is:
Refer: http://www.seochat.com/seo-tools/keyword-density/

Keyword Verification
Verification tool checks to see if your site is in the top three pages of a search engine result for a specific keyword.
http://www.marketleap.com/verify/default.htm

II. LINK ANALYSIS

Search engines base part of its ranking algorithm on the number, quality, and variety of inbound links to a website. Link popularity is calculated on the number of hyperlinks, from other websites, that pointed to your web site. The more links that point to your site, the easier that it was to gain a high ranking position on the search engines. Number and relevancy of outside links significantly affects the ranking of your website by search engines, and even helps you get your website indexed faster. If a site that has a link to yours is already indexed, the spiders visiting that site will follow the link to your website.

Google uses PageRank™ (http://www.google.com/technology/) to examine the entire link structure of the web and determine which pages are most important. It then conducts hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, Google is able to put the most relevant and reliable results first.

Submissions in Directories

Submit to all the directories you can find, so long as they are related (e.g., don’t submit to the casino directory unless your site is about casino). Submitting to a directory should not be a mindless activity. Read the directory’s directions on how to submit Very Carefully. Write your description very well, and tailor it to each directory in order to follow their guidelines.

Make sure you submit (and get in) to www.dmoz.org – it is probably the most important directory out there today.

Do research and find “vertical directories” that focus on your industry/sector, and submit to them.

Increase your Links by:

  • Add in Jobboard directories.
  • Add in relevant sector/category web directories.
  • Get people in your industry to link to you.
  • Contact Industry associations and organizations.
  • Get links in web sites/forums about your industry.
  • Sites related to your product or service.
  • Get listed in Suppliers & Resellers website.
  • Starting a blog (Latest fad).
  • Announcing your site in newsgroups.
  • Announcing your site in forums.
  • Write interesting employment related articles that both job seekers and employers would like to preserve and distribute
  • List prominent educational/training institutions with brief on how and when to apply to them.
  • Sites that sell products/services that relate to yours, but don’t compete directly.
  • Submit articles to online publications and get your website valuable coverage and some quality links from authoritive websites.

Start soliciting links today!
Get your link campaign going!

Link popularity check is one of the best ways to quantifiably and independently measure your website’s online awareness and overall visibility. Simply put, link popularity refers to the total number of links or “votes” that a search engine has found for your website.

Exercise:

Your google page rank is:
https://developers.google.com/speed/pagespeed/

Check your overall link popularity
http://www.checkyourlinkpopularity.com/

The following sites are linking to yoursite.com and your competition.
http://www.marketleap.com/publinkpop/

Some List of directories:
http://www.seo-lab.com/directory-articles/best-free-directories.php
http://www.freelinks.com/
http://www.seocompany.ca/directory/free-web-directories.html
http://www.best-web-directories.com/free-directories.htm
http://www.helpwebmaster.net/submit/

Resource:
http://www.linkingmatters.com/
https://www.carefulcents.com/earn-google-play-credit/

III. CONTENT

All of the points above are superfluous if you don’t have good content.
It is very important to understand that good content is not content that is just there to target specific keyword phrases but it is information that people visiting your site will find helpful in some way.

Content is the food that the search engine spiders like to gobble up with a voracious appetite. You need good content to get decent rankings, but you need the to become a serious competitor in your market.

  • Write about your key phrases.
  • Write informative pages on your sector.
  • How will your Jobboard improve the life of the jobseeker? Find out, and then write about it. (Improve career of jobseeker)
  • Why is your product/service better than your competitor’s? Think of a reason and write about it.
  • What is the history of your product/service? Or your industry? Write about it.
  • Who are you? Everyone always reads “about us” pages.
  • Review new products/launches specific to your segment.
  • Whatever you do, be sure that you don’t write junk or filler copy and double check that everything reads well. Keeps in mind that writing about your key phrase doesn’t mean adding the key phrase unnaturally into the text.

Optimizing Your Web Site Design
Now that you know what key phrase you are optimizing for, you can optimize your site by writing good quality content that focuses on your key phrases. Above all else, this is the single most important factor.

Sure there are other on-site factors such as:

  • Getting the key phrase into the title (this is the second most important factor).
  • Getting the key phrase into the Meta description tag, the Meta keyword tag, the headers and sub headers, the alt tags, and into some link text.
  • Having a good site map so that the search engine spiders can easily navigate your site.
  • Don’t use frames.
  • Use flash wisely (not the entire site in flash).

Detailed Explanation:

1. Write a Page Title. Write a descriptive title for each page of 5 to 8 words. Remove as many “filler” words from the title, such as “the,” “and,” etc. This page title will appear hyper linked on the search engines when your page is found.

2. Write a Description META Tag. Many search engines include this description below your hyper linked title. This sentence should describe the contents of the body text of the web page, using the main keywords and key phrases used on this page.

3. Include Your Keywords in Header Tags H1, H2, H3. Search engines consider words that appear in the page headline and sub heads to be important to the page, so make sure your desired keywords and phrase appear in one or two header tags.

4. Make Sure Your Keywords Are in the First Paragraph of Your Body Text. Search engines expect that your first paragraph will contain the important keywords for the document. Google expects a keyword density in the entire body text area of maybe 1.5% to 2% for a word that should rank high.

Make Your Navigation System Search Engine Friendly.
JavaScript and Flash navigation buttons look great, but search engines can’t follow them. Supplement them with regular HTML links at the bottom of the page, ensuring that a chain of hyperlinks exists that can get from the front page to every page in your site.

A site map with links to all your pages can make the entire site accessible and user friendly.

Develop Several Pages Focused on Particular Keywords
Develop several web pages on your site, each of which is focused on a different keyword or key phrase. For example, instead of listing all your services on a single web page, try developing a separate web page for each. These pages will rank higher for their keywords since they contain targeted rather than general content.

Write Articles for Others to Use in their Newsletters
You can increase your visibility when you write informative articles in your area of expertise and distribute them to editors as free content for their e-mail newsletters.

Or you can submit it in article distribution websites. Just insist on a link to your website and a one-line description of what you offer be included with the article. This is an effective “viral” approach that can produce hundreds of links to your site over time.

Essentially, writing for the web involves learning to develop excellent marketing content, while blending in the fundamentals of SEO techniques.

Exercise

Check Meta tags
http://www.widexl.com/remote/search-engines/metatag-analyzer.html
http://www.submitexpress.com/analyzer/

Keyword density is:
Refer:http://www.seochat.com/seo-tools/keyword-density/

IV. WEB ANALYSIS

Web analytics is the measurement of the behavior of visitors to a website. It is the process of collating and analyzing a site’s activity based on metrics to measure its performance mostly from log files.

You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI.Subsequently fine tune the website content and improve your site to convert more visitors. Many different vendors provide web analytics software and services. Most often the web hosting company provides all the data related to log files free of cost.

Exercise
http://awstats.sourceforge.net/
http://www.google.com/analytics/
http://www.clicktracks.com
http://en.wikipedia.org/wiki/Web_analytics
http://www.statcounter.com/

Conclusion
Search engine optimization can create huge sales opportunities, and slight increases in overall exposure can have remarkable effect in your bottom-line revenue.

Build your web site for your customers (jobseekers and employers), within the guidelines that the search engines set out. The site’s first focus should be on what they want. Easy registration and lots of jobs! Create good content. Good, quality content that reads well and flows seamlessly. Update it regularly. And remember: Content is King, Linking is Queen!

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You can also email us directly at info@ejobsitesoftware.com
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