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How to promote your Job Board Online

Job Board is basically a search engine that display job openings. Like any other website the job board must be promoted to increase the reach and influence of the jobs posted.

A good online marketing strategy will enable a job board to get more employers and more experienced jobseekers thus increasing the sales of the job board.

Following are some of the marketing steps that the owner can take to promote job board online:

SEO

Majority of online traffic is driven by search engines. The goal of SEO optimization is to improve your site's rankings in search engine search results. The high rankings in search engines will attract more traffic — and ideally, to convert that traffic into customers. Ensure that the Job Board Software has the latest SEO tools. The webmaster of job board must ensure that the job board is optimized for search engines.

Good Quality Content

Content is one of the most important ranking factor for getting a good search engine ranking. So adding content on your website should be a regular activity. It will result in terms of visibility in the search results, engagement and conversions. Some important steps include:

Post Jobs
Post Good jobs with original content of leading companies. This is the
most important factor in promoting the job board

About Us Page
Write a descriptive page describing your services

Images
Add high resolution banners/images of Good companies in job board
with link to jobs

Keywords Research
Find keyword ideas using –
https://adwords.google.com/KeywordPlanner

Add Title/Metatags
https://ejobsitesoftware.com/help_file/how_to_add_title_metatags.html

Blog
Setup WordPress Blog like jobboard.com/blog and add few unique posts

Optimize for Google search engine

Google.com is the most used search engine and has over 85% market share. It has several tools to enable a site owner to index its search engine and rank on it:

Google webmaster tools
Register & Add Sitemap – https://www.google.com/webmasters/

Google Analytics
Add web tracking code – https://ejobsitesoftware.com/help_file/how_to_add_google_analytics.html

Google Business/Local/Places
Add company info and map – https://www.google.com/business/

Link Building

Quality links are one of the most important ranking factors for SEO. Links show that the site is an authoritative and trusted source of information. Building high quality links will improve the SEO results and increase your job board traffic. Common link building strategies include posting in quality sites like Classifieds, Directory, Q&A, PR, guest blogging etc. Check sites linking to your job board via Google webmaster tools

Slideshare
Create account, add page with website link and post PDF/Presentations

Scribd
Create account, add page with website link and post PDF/Presentations

Quora
Create account, add page with website link and awnser few questions

Wikihow
Create account, add page with website link and write a How To? Article

Blog/WordPress / Blogspot
Create account, add page with website link and post jobs/articles

Event
Post an event like Career fair in Google Hangout, facebook event, eventbrite etc

eBook
Write an ebook on Career development & upload in kindle/website/ebook directories

Craigslist.org
Post company/job details in your city – Jobs section

Yellow Pages
Post company details in local Yellow Pages & Directories like YellowPages.com, SuperPages.com

Dmoz.org
Post job board details in directory

Foursquare.com / Yelp.com
Post company/jobs details in local classifieds

Job Aggregators
Register & Post company details/jobs in Job Aggregators like Indeed.com & SimplyHired.com etc

Press Release
Publish a Press Release to major news organizations about your job board

Create Videos

YouTube
Create account, add page with website link and post videos

Dailymotion
Create account, add page with website link and post videos

Vimeo
Create account, add page with website link and post videos

Social Media

Use the social media platforms to connect with the audience to build your brand, increase sales, and drive website traffic. This involves creating and sharing content like job, recruitment, info, text, image, video etc on social media networks and engaging with your followers. The major social media platforms are Facebook, Instagram, Twitter, LinkedIn and Pinterest. Social media is a powerful way for businesses of all sizes to reach prospects and customers.

Twitter.com
Create account, add profile with website link and post tweets/jobs

Facebook.com
Create account, add Facebook page with website link and post jobs/articles

Google Business
Create account, add page with website link and post jobs/articles

LinkedIn
Create account, add company with website link and post jobs/articles

Instagram
Create account, add profile with website link and post photos

Reddit
Create account, add few posts with website link

Pinterest
Create account, add profile with website link and post photos

Tumblr
Create account, add page with website link and post jobs/articles

Mobile

The usage of mobile has increased exponentially. So it is important to have mresponsive job board and mobile applications. Check the Job Board Software jobseeker and employer modules in mobile.

Responsive Site
The job board must be usable on all devices like desktop, laptop, mobile and tablets

Android App
Publish app in Google Android Store

iOS App
Publish app in Apple iTunes Store

Conclusion:
Widespread adoption of the internet for job search has generated new channels for online marketing. Various digital media websites and platforms can be used to promote to improve traffic, leads, and revenue of the job board.

Online marketing can be used to leverage online channels to spread a message about a job board’s brand, products, or services to its potential customers successfully.

Guide to SEO for Job Boards

SEO is a set of specific tasks performed to increase search engine ranking, traffic and brand awareness. It is an acronym for Search Engine Optimization.

SEO for Job Board is very important factor in marketing and business growth of the job board. It is very important that the Job Board Software is fully optimized for SEO and has all the features built-in that will enable the job board to rank well in Google search engine.

A Job Board is a visual and graphic interface of a recruitment company. The web designer and developer incorporate many skills including graphic design and coding to present jobs, resumes and services. They must make sure that Google’s robots are able to crawl all their job board pages.

SEO strategy should be developed prior to the Job Board design stage from both jobseekers and employers point of view by an SEO Specialist. The combination of a professional web designer, developer and SEO professional working in tandem will result in an effective Internet platform for Search Engine Marketing. It will reflect the quality, expertise and brand of the job board.

Search Engine Optimization process can be categorized as:

  • On-Page Optimization
  • Off-Page Optimization

On-Page Optimization
On Page Optimisation is optimising your Job Board in a way that it can rank better in search engines and improve visitor satisfaction. One must take care about job board user interface which should be always targeted for visitors not for search engines.

On Page Optimisation should be done prior to the Job Board design and it is good practise to update content regularly on your Job Board and also optimise your content each time you update Job Board.

Keywords Research means study of the terms people search for when they look for content on Google and is the most important factor in Job Board SEO.

On Page Optimisation process is depended upon nature and business of your Job Board. And it should be defined on that basis only.

Methods for On Page Optimization:
The most important On-Page factors are:

1. Job Board Analysis
2. Keyword Research
3. Title Optimization
4. Meta Tags Optimization
5. Content Optimization
6. Keyword Density
7. Link Optimization
8. Image Optimization
9. Implementation of Google Analytics
10. Submission of XML Sitemap
11. Search Engine verification from Google and Bing
12. Website Speed

For a Job Board site structure is very important and the following pages should be
properly optimized:

  • Jobs by Category
  • Jobs by Location
  • View Job page
  • Jobs by Company
  • Popular Searches
  • Mobile job board

There are many methods of installing good SEO techniques, but be aware that there are black hat techniques that should not be used and avoided at all cost.

SEO Resources:
Google keyword planner
Page speed Insights
Mobile Friendly Test
Google Webmaster Tools
Google Analytics
Google Structured Data for Job Posting

add resume
view jobs

Off Page Optimization
Off Page Optimisation is work that you undertake outside of your Job Board to improve SEO rankings and visibility of your job board online. It is more focused on digital marketing of your Job Board over internet.

It can be done after launching your Job Board website and is an ongoing process which shows its result after some time. These factors are primarily tied to the site's link (inbound and outbound) techniques. This is commonly known as link popularity.

Off Page Optimization is usually consisting of different link building methods:

  • Directory Submission
  • Blog Posting
  • Article Submission
  • Press Release Submission
  • Forum Posting
  • Blog Commenting
  • RSS Feed Submission
  • Video Submission
  • PPT Submission
  • Social Media Marketing
  • Guest Posting
add resume
view jobs

Off-page factors should be carefully planned and implemented to achieve a higher search engine ranking. Many people think that off-page optimization is just link building and go about it in a random and unplanned manner. However, this is not going to bring much benefit to their site. They’re just going to waste a lot of time and efforts and not get any results.

Some of the sites that can be used to promote jobs include – Twitter, Facebook, LinkedIn, YouTube, slideshare, reddit, tumblr, pinterest, medium etc

SEO and Internet Marketing Strategy is an ongoing process. Studying Market Trends and the analysis of competitors and consumers, combined with extensive keyword research will form the basis of the search engine optimization methodology.

A good SEO Strategy will improve the search engine results page (SERP) rankings of job board and will help both jobseekers and employers in providing good user experience.

Looking for a Job Board Software or Recruitment Software

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You can also email us directly at info@ejobsitesoftware.com
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