SEO for Job Board is very important factor in marketing and business growth of the job board. It is very important that the Job Board Software is fully optimized for SEO and has all the features built-in that will enable the job board to rank well in Google search engine.
A Job Board is a visual and graphic interface of a recruitment company. The web designer and developer incorporate many skills including graphic design and coding to present jobs, resumes and services. They must make sure that Google’s robots are able to crawl all their job board pages.
SEO strategy should be developed prior to the Job Board design stage from both jobseekers and employers point of view by an SEO Specialist. The combination of a professional web designer, developer and SEO professional working in tandem will result in an effective Internet platform for Search Engine Marketing. It will reflect the quality, expertise and brand of the job board.
Search Engine Optimization process can be categorized as:
- On-Page Optimization
- Off-Page Optimization
On Page Optimisation is optimising your Job Board in a way that it can rank better in search engines and improve visitor satisfaction. One must take care about job board user interface which should be always targeted for visitors not for search engines.
On Page Optimisation should be done prior to the Job Board design and it is good practise to update content regularly on your Job Board and also optimise your content each time you update Job Board.
Keywords Research means study of the terms people search for when they look for content on Google and is the most important factor in Job Board SEO.
On Page Optimisation process is depended upon nature and business of your Job Board. And it should be defined on that basis only.
Methods for On Page Optimization:
The most important On-Page factors are:
1. Job Board Analysis
2. Keyword Research
3. Title Optimization
4. Meta Tags Optimization
5. Content Optimization
6. Keyword Density
7. Link Optimization
8. Image Optimization
9. Implementation of Google Analytics
10. Submission of XML Sitemap
11. Search Engine verification from Google and Bing
12. Website Speed
For a Job Board site structure is very important and the following pages should be
- Jobs by Category
- Jobs by Location
- View Job page
- Jobs by Company
- Popular Searches
- Mobile job board
There are many methods of installing good SEO techniques, but be aware that there are black hat techniques that should not be used and avoided at all cost.
Google keyword planner
Page speed Insights
Mobile Friendly Test
Google Webmaster Tools
Google Structured Data for Job Posting
Off Page Optimization
Off Page Optimisation is work that you undertake outside of your Job Board to improve SEO rankings and visibility of your job board online. It is more focused on digital marketing of your Job Board over internet.
It can be done after launching your Job Board website and is an ongoing process which shows its result after some time. These factors are primarily tied to the site's link (inbound and outbound) techniques. This is commonly known as link popularity.
Off Page Optimization is usually consisting of different link building methods:
- Directory Submission
- Blog Posting
- Article Submission
- Press Release Submission
- Forum Posting
- Blog Commenting
- RSS Feed Submission
- Video Submission
- PPT Submission
- Social Media Marketing
- Guest Posting
Off-page factors should be carefully planned and implemented to achieve a higher search engine ranking. Many people think that off-page optimization is just link building and go about it in a random and unplanned manner. However, this is not going to bring much benefit to their site. They’re just going to waste a lot of time and efforts and not get any results.
Some of the sites that can be used to promote jobs include – Twitter, Facebook, LinkedIn, YouTube, slideshare, reddit, tumblr, pinterest, medium etc
SEO and Internet Marketing Strategy is an ongoing process. Studying Market Trends and the analysis of competitors and consumers, combined with extensive keyword research will form the basis of the search engine optimization methodology.
A good SEO Strategy will improve the search engine results page (SERP) rankings of job board and will help both jobseekers and employers in providing good user experience.