A good online marketing strategy will enable a job board to get more employers and more experienced jobseekers thus increasing the sales of the job board.
Following are some of the marketing steps that the owner can take to promote job board online:
SEO
Majority of online traffic is driven by search engines. The goal of SEO optimization is to improve your site's rankings in search engine search results. The high rankings in search engines will attract more traffic — and ideally, to convert that traffic into customers. Ensure that the Job Board Software has the latest SEO tools. The webmaster of job board must ensure that the job board is optimized for search engines.
Good Quality Content
Content is one of the most important ranking factor for getting a good search engine ranking. So adding content on your website should be a regular activity. It will result in terms of visibility in the search results, engagement and conversions. Some important steps include:
Post Jobs
Post Good jobs with original content of leading companies. This is the
most important factor in promoting the job board
About Us Page
Write a descriptive page describing your services
Images
Add high resolution banners/images of Good companies in job board
with link to jobs
Keywords Research
Find keyword ideas using –
https://adwords.google.com/KeywordPlanner
Add Title/Metatags
https://ejobsitesoftware.com/help_file/how_to_add_title_metatags.html
Blog
Setup WordPress Blog like jobboard.com/blog and add few unique posts
Optimize for Google search engine
Google.com is the most used search engine and has over 85% market share. It has several tools to enable a site owner to index its search engine and rank on it:
Google webmaster tools
Register & Add Sitemap – https://www.google.com/webmasters/
Google Analytics
Add web tracking code – https://ejobsitesoftware.com/help_file/how_to_add_google_analytics.html
Google Business/Local/Places
Add company info and map – https://www.google.com/business/
Link Building
Quality links are one of the most important ranking factors for SEO. Links show that the site is an authoritative and trusted source of information. Building high quality links will improve the SEO results and increase your job board traffic. Common link building strategies include posting in quality sites like Classifieds, Directory, Q&A, PR, guest blogging etc. Check sites linking to your job board via Google webmaster tools
Slideshare
Create account, add page with website link and post PDF/Presentations
Scribd
Create account, add page with website link and post PDF/Presentations
Quora
Create account, add page with website link and awnser few questions
Wikihow
Create account, add page with website link and write a How To? Article
Blog/WordPress / Blogspot
Create account, add page with website link and post jobs/articles
Event
Post an event like Career fair in Google Hangout, facebook event, eventbrite etc
eBook
Write an ebook on Career development & upload in kindle/website/ebook directories
Craigslist.org
Post company/job details in your city – Jobs section
Yellow Pages
Post company details in local Yellow Pages & Directories like YellowPages.com, SuperPages.com
Dmoz.org
Post job board details in directory
Foursquare.com / Yelp.com
Post company/jobs details in local classifieds
Job Aggregators
Register & Post company details/jobs in Job Aggregators like Indeed.com & SimplyHired.com etc
Press Release
Publish a Press Release to major news organizations about your job board
Create Videos
YouTube
Create account, add page with website link and post videos
Dailymotion
Create account, add page with website link and post videos
Vimeo
Create account, add page with website link and post videos
Social Media
Use the social media platforms to connect with the audience to build your brand, increase sales, and drive website traffic. This involves creating and sharing content like job, recruitment, info, text, image, video etc on social media networks and engaging with your followers. The major social media platforms are Facebook, Instagram, Twitter, LinkedIn and Pinterest. Social media is a powerful way for businesses of all sizes to reach prospects and customers.
Twitter.com
Create account, add profile with website link and post tweets/jobs
Facebook.com
Create account, add Facebook page with website link and post jobs/articles
Google Business
Create account, add page with website link and post jobs/articles
LinkedIn
Create account, add company with website link and post jobs/articles
Instagram
Create account, add profile with website link and post photos
Reddit
Create account, add few posts with website link
Pinterest
Create account, add profile with website link and post photos
Tumblr
Create account, add page with website link and post jobs/articles
Mobile
The usage of mobile has increased exponentially. So it is important to have mresponsive job board and mobile applications. Check the Job Board Software jobseeker and employer modules in mobile.
Responsive Site
The job board must be usable on all devices like desktop, laptop, mobile and tablets
Android App
Publish app in Google Android Store
iOS App
Publish app in Apple iTunes Store
Conclusion:
Widespread adoption of the internet for job search has generated new channels for online marketing. Various digital media websites and platforms can be used to promote to improve traffic, leads, and revenue of the job board.
Online marketing can be used to leverage online channels to spread a message about a job board’s brand, products, or services to its potential customers successfully.
