However there is huge competition and it is very difficult for the Job Board owner to get his revenue model right. So we suggest that you make your Job Board – public face of your recruitment business. Treat a job board as a part of your recruitment company and not vice versa.
Companies should setup a Job Board using a Job Board Software that has built in SEO and social marketing modules like – www.ejobsitesoftware.com
You can use the following methods for generating a positive revenue model:
Offline Promotion of Job Board
- Create a database of HR heads of companies and contact them directly
- Create and maintain a database of placement/recruitment agencies
- Post ads in local print/newspaper job classifieds to create initial awareness
- Hire a person with experience in recruitment/placement industry and who has contacts with leading HR heads
- Offer Companies/local placement/recruitment agencies free job posting initially
- Focus on few sectors for recruitment
- Target people with experience in your sector to – post resume
- Participate or organize local job fairs and contact jobseekers directly
Online Marketing of Job Board
Content Marketing
Publish Original content. Write lot of informative articles and content related to your sector. Write an informative ebook on your sector and offer it as free download
Job Posting
Post large quantity of jobs from leading companies in Job Board
SEO
Make sure your site is optimized for search engines. Identify top keywords with – maximum searches (like USA jobs) & maximum commercial value (High Cost per click like oil & gas jobs) for your sector and post content accordingly. Add your job board in Google Webmaster tools and Google Analytics
Knowlege base
Create an atmosphere of knowledge by giving expert opinion, having forum, directory, blog etc on your category
Email Marketing
Collect & send regular emails to all recruiters as a newsletter
Social Networking
Create a network and post messages/jobs in leading social networking sites like – Twitter.com / Facebook.com /Linkedin.com
Classifieds
Post jobs in with Job Board link in online classifieds like craiglist.org
Directory
Submit and add your Job Board link in online directories like dmoz.org
Forums
Submit and add your Job Board link in forums of your sector. Join general/global HR forums and update your knowledge on a regular basis and post your Job Board url in various posts and community discussions
Bookmarking
Submit and add your Job Board link in book marking sites like Reddit.com
RSS Feeds
Submit and add your Job Board RSS feed in content aggregation sites like feedburner.com
Guest Posts
Tie-up with other popular websites of your category and exchange URL/links with brief description. Write articles on recruitment sector and publish them online
Submit Press Release
Write and submit press release about the launch of your Job Board
Google Analytics
Analyze Google web analytics and monitor your website hits/views regularly
Banner Manager
Manage featured employers showcase in Job Board and track banner ads
Post Ads
Tie-up with Ad programs like Google Adsense , Facebook Ads and other PPC sites etc
Mobile Apps
Create mobile apps and upload mobile apps in Google play store and Apple iTunes
Videos
Add informative videos in YouTube and other videos sharing sites
Analyze Reports
Monitor your statistics like page rank, indexed pages, alexa rank, back links, number of recruiters, job seekers etc on a regular basis
Posting original content and good quality jobs, Search engine optimization, utilizing social media platforms and email marketing using newsletter are the basic steps that are required for Job Board Marketing.
A Job Board Software that has the above built in features must be the preferred vendor by Job Board owners
With the right marketing techniques you can boost traffic, get jobseekers and recruiters to signup, improve your revenues and ensure that your job board will continue to grow over time.