The growth funnel
Attract, engage, monetize, measure
Every marketing feature maps to a stage of growing your job board.
01
Attract
SEO, social auto-posting, and RSS bring in traffic.
02
Engage
Newsletters and auto-responders keep people coming back.
03
Monetize
Banner ads, AdSense, and rate cards earn revenue.
04
Measure
Analytics show what’s working and what to fix.
Attract
Built-in SEO
- Rank in major search engines with on-site optimization
- Add title & meta tags across the board or any page
- XML sitemap added and submitted to Google
- Google Analytics, page rank view, and SEO-friendly URLs throughout
Engage
Newsletters & auto-responders
- Create & send unlimited newsletters to seekers and employers
- Build a responsive opt-in email list
- Action-specific auto-responders: new account, application, posting
- Daily job & resume alerts that match user criteria
Attract
Social auto-posting
- Login with Google, Facebook, Twitter, or LinkedIn
- Automatically post jobs to social sites
- Promote services, engage candidates, build your brand
Monetize
Banner manager & ad revenue
- Showcase featured employers and track banner ads
- Add Google AdSense or any affiliate program as a banner
- Demo-mode rate card to offer recruiters a free trial period
Measure
Analytics & reporting
- Click-throughs and applications per job
- Daily/monthly/yearly stats: jobs, seekers, employers, orders
- Unique visitors & hits from Google Analytics
- Daily admin email of newly registered users
Attract
RSS feeds & syndication
- An RSS feed of jobs is generated automatically
- Add it to content aggregation sites or other websites
- Extend reach and bring traffic back to your board
Bonus
A marketing playbook at launch
You don’t just get the tools — you get a plan for using them.
| Area covered | What it helps you do |
|---|---|
| Search engine optimization | Rank your job board and individual job pages in Google. |
| Social media marketing | Promote jobs, engage candidates, and build your brand. |
| Email marketing | Grow and nurture an opt-in list with newsletters and alerts. |
| Sales | Convert visitors into paying employers and featured listings. |
| Branding | Enhance the reputation of your company and job board online. |
The job board marketing document and checklist is submitted after your job board is complete, covering all major aspects of online marketing.
Answers
Frequently asked questions
What SEO tools does the job board software include?
Search optimization to rank in major search engines: add title and meta tags across the board or any page, an XML sitemap submitted to Google, Google Analytics, page rank and Alexa rank viewing, and SEO-friendly URLs throughout.
Can I send newsletters to job seekers and employers?
Yes. Create and send an unlimited number of online newsletters to job seekers and employers — an effective way to build a responsive opt-in email list.
Does it post jobs to social media automatically?
Yes. Users can log in with Google, Facebook, Twitter, or LinkedIn, and the software can automatically post jobs to social sites to promote your board and engage candidates.
How can I monetize the job board with ads?
The banner manager showcases featured employers and tracks banner ads, and you can add Google AdSense or any other affiliate program as a banner to earn ad revenue.
What analytics are available?
Click-throughs and applications per job, daily/monthly/yearly statistics for jobs, seekers, employers, and orders, unique visitors and hits from Google Analytics, and a daily admin email of newly registered users.
Does the software send automatic emails?
Yes. Action-specific auto-responders cover events like new-account notifications, job applications, and postings, and daily job and resume alerts email matches based on user criteria.
Is there an RSS feed and a free trial mode?
Yes. An RSS feed of jobs can be added to aggregation or other sites, and a demo-mode rate card lets recruiters subscribe to job board services free for a specific period.
Do you provide marketing guidance?
Yes. A job board marketing document and checklist is provided after the board is complete, covering SEO, social media, sales, email marketing, and other major aspects of online marketing.
Keep exploring
Resources & related pages
FeaturesSocial featuresSocial login & sharing in depth.FeaturesAdmin featuresSEO, banners & newsletters in admin.GuideHow to set up a job boardWhere marketing fits in launch.Why usSoftware benefitsWhat you gain with eJobsite.ProductJob board softwareThe full platform overview.DemoLive demoTry the marketing tools.
Grow your job board from day one
SEO, newsletters, social, ads, and analytics — all built in, plus a marketing checklist at launch. See the tools in the live demo, or talk to us about your job board.