Five tips for making your ATS a recruitment marketing machine

By Damian Samoila

As a recruiter, your applicant tracking system (ATS) is one of your most important tools. Without one, it would be exponentially more difficult and time consuming to track all of the applications that are coming in, pull critical information from those applications and find the right applicant info for review at the right time. In short, your hiring process would be chaos.

All of that is more than enough to ask from a piece of technology – but if your ATS functions as the heart of your hiring software ecosystem, it’s worth asking if it can do more. Specifically, it’s worth asking whether it’s helping or hurting with your recruitment marketing efforts.

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