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How To Get Started With B2B LinkedIn Showcase Pages


By Jeremy Durant

Showcase Pages allow your LinkedIn following to follow specific facets of your business.

While the examples on LinkedIn show megabrands like Microsoft and Adobe, this feature also applies to smaller, B2B firms with specialized business services. For example, a business consulting firm may have multiple training courses available to different departments of a company.

A Showcase page will give marketers the opportunity to brand and target each level of service to the appropriate audience.

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