Job Board Marketing Guide

Rapid growth of internet usage is contributing to a spurt in online job search. The world is shifting to the online mode of communication and so is job search. As it is very convenient for job seekers and companies to communicate and check job status online. Also Job boards are growing faster than traditional print media and will see even further growth in near future.

However there is huge competition and it is very difficult for the Job Board owner to get his revenue model right. So we suggest that you make your Job Board – public face of your recruitment business. Treat a job board as a part of your recruitment company and not vice versa.

Companies should setup a Job Board using a Job Board Software that has built in SEO and social marketing modules like – www.ejobsitesoftware.com

You can use the following methods for generating a positive revenue model:

Offline Promotion of Job Board

  • Create a database of HR heads of companies and contact them directly
  • Create and maintain a database of placement/recruitment agencies
  • Post ads in local print/newspaper job classifieds to create initial awareness
  • Hire a person with experience in recruitment/placement industry and who has contacts with leading HR heads
  • Offer Companies/local placement/recruitment agencies free job posting initially
  • Focus on few sectors for recruitment
  • Target people with experience in your sector to – post resume
  • Participate or organize local job fairs and contact jobseekers directly

Online Marketing of Job Board

 

Content Marketing

Publish Original content. Write lot of informative articles and content related to your sector. Write an informative ebook on your sector and offer it as free download

Job Posting
Post large quantity of jobs from leading companies in Job Board

SEO
Make sure your site is optimized for search engines. Identify top keywords with – maximum searches (like USA jobs) & maximum commercial value (High Cost per click like oil & gas jobs) for your sector and post content accordingly. Add your job board in Google Webmaster tools and Google Analytics

Knowlege base
Create an atmosphere of knowledge by giving expert opinion, having forum, directory, blog etc on your category

Email Marketing
Collect & send regular emails to all recruiters as a newsletter

Social Networking
Create a network and post messages/jobs in leading social networking sites like – Twitter.com / Facebook.com /Linkedin.com

Classifieds
Post jobs in with Job Board link in online classifieds like craiglist.org

Directory
Submit and add your Job Board link in online directories like dmoz.org

Forums
Submit and add your Job Board link in forums of your sector. Join general/global HR forums and update your knowledge on a regular basis and post your Job Board url in various posts and community discussions

Bookmarking
Submit and add your Job Board link in book marking sites like Reddit.com

RSS Feeds
Submit and add your Job Board RSS feed in content aggregation sites like feedburner.com

Guest Posts
Tie-up with other popular websites of your category and exchange URL/links with brief description. Write articles on recruitment sector and publish them online

Submit Press Release
Write and submit press release about the launch of your Job Board

Google Analytics
Analyze Google web analytics and monitor your website hits/views regularly

Banner Manager
Manage featured employers showcase in Job Board and track banner ads

Post Ads
Tie-up with Ad programs like Google Adsense , Facebook Ads and other PPC sites etc

Mobile Apps
Create mobile apps and upload mobile apps in Google play store and Apple iTunes

Videos
Add informative videos in YouTube and other videos sharing sites

Analyze Reports
Monitor your statistics like page rank, indexed pages, alexa rank, back links, number of recruiters, job seekers etc on a regular basis

Posting original content and good quality jobs, Search engine optimization, utilizing social media platforms and email marketing using newsletter are the basic steps that are required for Job Board Marketing.

A Job Board Software that has the above built in features must be the preferred vendor by Job Board owners

With the right marketing techniques you can boost traffic, get jobseekers and recruiters to signup, improve your revenues and ensure that your job board will continue to grow over time.

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