{"id":781,"date":"2017-03-17T11:58:38","date_gmt":"2017-03-17T11:58:38","guid":{"rendered":"https:\/\/ejobsitesoftware.com\/blog\/?p=781"},"modified":"2017-03-17T11:58:38","modified_gmt":"2017-03-17T11:58:38","slug":"what-killed-print-classifieds-why-should-job-boards-care","status":"publish","type":"post","link":"https:\/\/ejobsitesoftware.com\/blog\/what-killed-print-classifieds-why-should-job-boards-care\/","title":{"rendered":"What Killed Print Classifieds & Why Should Job Boards Care?"},"content":{"rendered":"

By Peter Weddle of TAtech – The Association for Talent Acquisition Solutions<\/p>\n

Newspapers used to rake in billions of dollars a year with their Help Wanted classifieds. Now they don\u2019t. Why? Why were some of the most powerful media on the planet unable to hang onto their recruitment advertising customers? Hint \u2013 it wasn\u2019t the speed or the cost-effectiveness of job board technology.<\/p>\n

That\u2019s the conventional wisdom. Job boards began to populate the Web in the mid-1990s, introducing a technology that made online recruitment advertising cheaper, faster and more effective than the print classifieds. The role of technology, however, was secondary to the real reason for newspapers\u2019 loss: lousy customer relations.<\/p>\n

Newspapers had been the only game in town for so long, they got out of the habit of building customer relationships, except with their largest and most important advertisers. In effect, they became order takers. They had legions of in-bound telephone sales people who didn\u2019t know the person on the other end of the call at all; they just took down the insertion orders of customers who had no other option for reaching talent.<\/p>\n

Read more:
\nhttp:\/\/tatech.org\/job-board-journalist-killed-print-classifieds-job-boards-care\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Peter Weddle of TAtech – The Association for Talent Acquisition Solutions Newspapers used to rake in billions of dollars a year with their Help Wanted classifieds. Now they don\u2019t. Why? Why were some of the most powerful media on the planet unable to hang onto their recruitment advertising customers? Hint \u2013 it wasn\u2019t the […]<\/p>\n","protected":false},"author":1,"featured_media":356,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[46,66,5],"tags":[291,292],"class_list":["post-781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-hr-2","category-job-board-news","tag-peter-weddle","tag-tatech"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2014\/05\/job-boards.jpg?fit=273%2C184&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4vlXG-cB","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":838,"url":"https:\/\/ejobsitesoftware.com\/blog\/the-winning-value-proposition-for-job-boards\/","url_meta":{"origin":781,"position":0},"title":"The Winning Value Proposition for Job Boards","author":"admin","date":"July 14, 2017","format":false,"excerpt":"By Peter Weddle, TAtech.org The critics see job boards as sites that simply repurpose old fashioned classified advertising on the web. Oh sure, they charge, job postings \u201clook\u201d different than their print cousins, but basically, they\u2019re the same \u2013 an ad for an open job described with information only an\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/ejobsitesoftware.com\/blog\/category\/blog\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1722,"url":"https:\/\/ejobsitesoftware.com\/blog\/why-job-boards-led-all-of-2018-global-hr-tech-vc\/","url_meta":{"origin":781,"position":1},"title":"Why Job Boards Led All of 2018 Global HR Tech VC","author":"admin","date":"January 25, 2019","format":false,"excerpt":"By Peter Weddle Job boards raised a staggering USD 961 million in venture capital in 78 funding deals globally during 2018, according to our latest HRWins research and VC reporting. Led by massive rounds for China\u2019s Maimai (USD 200M), and the U.S.\u2019s ZipRecruiter ($156M) and ScoutExchange ($100 million), the job\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/ejobsitesoftware.com\/blog\/category\/blog\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":847,"url":"https:\/\/ejobsitesoftware.com\/blog\/chatbots-talk-up-the-value-of-job-boards\/","url_meta":{"origin":781,"position":2},"title":"Chatbots Talk Up the Value of Job Boards","author":"admin","date":"July 21, 2017","format":false,"excerpt":"by Peter Weddle, The Job Board Journalist Chatbots bring a powerful new dimension to the acquisition of talent. They can improve the candidate experience by answering questions, providing information and personalizing the application process. That certainly makes them useful to employers, but what about job boards? Can they do anything\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/ejobsitesoftware.com\/blog\/category\/blog\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":866,"url":"https:\/\/ejobsitesoftware.com\/blog\/machine-learning-job-boards\/","url_meta":{"origin":781,"position":3},"title":"Machine Learning & Job Boards","author":"admin","date":"August 4, 2017","format":false,"excerpt":"by Peter Weddle Goggle\u2019s Cloud Jobs API brings the power of machine learning to job search. Job seekers don\u2019t know what they don\u2019t know about the labor market, so the technology acts as a job search assistant by helping them get better results when searching a job board\u2019s database. While\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/ejobsitesoftware.com\/blog\/category\/blog\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":816,"url":"https:\/\/ejobsitesoftware.com\/blog\/four-dynamics-of-todays-job-board-industry\/","url_meta":{"origin":781,"position":4},"title":"Four Dynamics of Today\u2019s Job Board Industry","author":"admin","date":"June 30, 2017","format":false,"excerpt":"By Peter Weddle Today\u2019s job board industry is being shaped by four powerful dynamics. The dictionary defines a dynamic as \u201ca force that stimulates change or progress within a system or process.\u201d These forces are both altering our present \u2013 recasting it into something different from what we have known\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/ejobsitesoftware.com\/blog\/category\/blog\/"},"img":{"alt_text":"businessman","src":"https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2017\/06\/businessman-2048094_1920.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2017\/06\/businessman-2048094_1920.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2017\/06\/businessman-2048094_1920.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2017\/06\/businessman-2048094_1920.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2017\/06\/businessman-2048094_1920.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":637,"url":"https:\/\/ejobsitesoftware.com\/blog\/hiree-com-job-board-acquired-by-online-classifieds-quikr-com\/","url_meta":{"origin":781,"position":5},"title":"Hiree.com – Job Board acquired by online classifieds Quikr.com","author":"admin","date":"July 26, 2016","format":false,"excerpt":"Online classifieds company Quikr.com has acquired Bengaluru based online recruitment platform Hiree.com for an undisclosed amount in an attempt to bolster its job listings business. Following the acquisition, Hiree will merge with Quikr and the Hiree team, including founders Manjunath Talwar and Abhijit Khasnis, will be absorbed into Quikr. Hiree\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/ejobsitesoftware.com\/blog\/category\/blog\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/ejobsitesoftware.com\/blog\/wp-json\/wp\/v2\/posts\/781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ejobsitesoftware.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ejobsitesoftware.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ejobsitesoftware.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ejobsitesoftware.com\/blog\/wp-json\/wp\/v2\/comments?post=781"}],"version-history":[{"count":0,"href":"https:\/\/ejobsitesoftware.com\/blog\/wp-json\/wp\/v2\/posts\/781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ejobsitesoftware.com\/blog\/wp-json\/wp\/v2\/media\/356"}],"wp:attachment":[{"href":"https:\/\/ejobsitesoftware.com\/blog\/wp-json\/wp\/v2\/media?parent=781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ejobsitesoftware.com\/blog\/wp-json\/wp\/v2\/categories?post=781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ejobsitesoftware.com\/blog\/wp-json\/wp\/v2\/tags?post=781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}