{"id":275,"date":"2014-03-24T12:13:49","date_gmt":"2014-03-24T12:13:49","guid":{"rendered":"https:\/\/ejobsitesoftware.com\/blog\/?p=275"},"modified":"2014-03-24T12:13:49","modified_gmt":"2014-03-24T12:13:49","slug":"hcls-twitter-recruitment-yields-88000-applicants","status":"publish","type":"post","link":"https:\/\/ejobsitesoftware.com\/blog\/hcls-twitter-recruitment-yields-88000-applicants\/","title":{"rendered":"HCL’s Twitter Recruitment Yields 88,000 Applicants"},"content":{"rendered":"

When HCL Technologies took to Twitter to hire a marketing consultant under the hashtag #CoolestInterviewEver, it seemed a publicity stunt. The \u201cjob\u201d is a one-year consulting stint in one of five roles and up to $75,000 in cash. After three weeks, the stunt has clearly worked\u2014at least as a marketing strategy.<\/p>\n

Krishnan Chatterjee, who runs global marketing for the India-based IT company, says more than 88,000 people responded to its campaign on Twitter, and a comparable number reached out via other social media sites. HCL boosted its follower count by more than 25 percent, to about 202,000, ahead of such rivals as Wipro (WPRO:IN) and Infosys (INFY). \u201cFor five days, we trended ahead of the two prime ministerial candidates,\u201d says Chatterjee, adding the \u201ccost of this whole campaign is less than it takes to recruit one person.\u201d<\/p>\n

Read More:
\nhttp:\/\/www.businessweek.com\/articles\/2014-03-05\/hcls-twitter-recruitment-yields-88-000-applicants-and-five-curious-finalists<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When HCL Technologies took to Twitter to hire a marketing consultant under the hashtag #CoolestInterviewEver, it seemed a publicity stunt. The \u201cjob\u201d is a one-year consulting stint in one of five roles and up to $75,000 in cash. After three weeks, the stunt has clearly worked\u2014at least as a marketing strategy. Krishnan Chatterjee, who runs […]<\/p>\n","protected":false},"author":1,"featured_media":276,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[46,66],"tags":[78,79,76],"class_list":["post-275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-hr-2","tag-hcl","tag-hcl-twitter","tag-twitter"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2014\/03\/twitter1.jpg?fit=282%2C179&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4vlXG-4r","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":269,"url":"https:\/\/ejobsitesoftware.com\/blog\/top-50-hr-twitter-accounts\/","url_meta":{"origin":275,"position":0},"title":"Top 50 HR Twitter Accounts","author":"admin","date":"March 22, 2014","format":false,"excerpt":"Nice post by Nikos Moraitakis CEO of workable.com which lists the most popular Twitter accounts in HR and Recruitment sector. From the most innovative recruiters to the smartest VCs and emerging entrepreneurs, they\u2019re all having 140-character conversations that you can join in. Here\u2019s Workable\u2019s list of the top 50 people\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/ejobsitesoftware.com\/blog\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2014\/03\/twitter.jpg?fit=225%2C225&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":265,"url":"https:\/\/ejobsitesoftware.com\/blog\/your-employees-your-best-social-media-marketing-tool\/","url_meta":{"origin":275,"position":1},"title":"Your Employees – Your Best Social Media Marketing Tool","author":"admin","date":"March 19, 2014","format":false,"excerpt":"Most businesses today have company Facebook and Twitter profiles. But the employees of those businesses have their own personal social profiles, too. If your staff isn't using their profiles \u2014 particularly LinkedIn and Twitter \u2014 as branding tools for your company, you may be missing out on a big marketing\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/ejobsitesoftware.com\/blog\/category\/blog\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":417,"url":"https:\/\/ejobsitesoftware.com\/blog\/seven-essential-linkedin-marketing-stats\/","url_meta":{"origin":275,"position":2},"title":"Seven Essential LinkedIn Marketing Stats","author":"admin","date":"June 9, 2014","format":false,"excerpt":"How best to take advantage of this expanding interest in LinkedIn? Though the network isn\u2019t analyzed in quite the same detail as Facebook and Twitter, there still exist several stats and tidbits that can help you improve your LinkedIn marketing and engage with your followers. 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HR Tech startups have always faced a challenge in justifying the importance of Tech in HR, but this year there has been a lot of\u2026","rel":"","context":"In "HR Software"","block_context":{"text":"HR Software","link":"https:\/\/ejobsitesoftware.com\/blog\/category\/hr-software\/"},"img":{"alt_text":"startups","src":"https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2021\/07\/startups.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2021\/07\/startups.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2021\/07\/startups.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2021\/07\/startups.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2021\/07\/startups.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":315,"url":"https:\/\/ejobsitesoftware.com\/blog\/seven-essential-linkedin-stats\/","url_meta":{"origin":275,"position":4},"title":"Seven essential LinkedIn stats","author":"admin","date":"April 7, 2014","format":false,"excerpt":"LinkedIn is the No. 1 social referral source. 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