By Riia O’Donnell <\/p>\n
Programmatic recruitment marketing may not roll off the tongue easily, but it\u2019s the newest tool in a recruiter’s box set to combine the powers of HR and marketing at their finest.<\/p>\n
At its best, programmatic recruitment helps companies of all sizes target their recruitment spend to places where they\u2019ll likely get the most bang for their hiring dollar \u2014 and it has taken off as of late, according to Lia Mancini, director of programmatic at Shaker Recruitment Marketing. <\/p>\n
Just as targeted online advertising uses algorithms to find the right buyers for the right products, programmatic is data-driven and results-priced for recruitment.<\/p>\n
What is it and how does it work?<\/p>\n
Programmatic recruiting uses technology to determine the best place to post job ads, using algorithms to steer advertising to the right candidates at the right time. In the past, an employer placed an ad hoping that someone qualified would apply. The ad ran for a specific duration and was reposted if it didn\u2019t affect a hire. The cost was the same whether an employer received 100 applicants or none.<\/p>\n
Read More:
\nhttps:\/\/www.hrdive.com\/news\/how-programmatic-recruitment-marketing-could-get-more-bang-for-your-hiring\/531995\/<\/p>\n","protected":false},"excerpt":{"rendered":"
By Riia O’Donnell Programmatic recruitment marketing may not roll off the tongue easily, but it\u2019s the newest tool in a recruiter’s box set to combine the powers of HR and marketing at their finest. At its best, programmatic recruitment helps companies of all sizes target their recruitment spend to places where they\u2019ll likely get the […]<\/p>\n","protected":false},"author":1,"featured_media":1084,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[46,66],"tags":[486],"class_list":["post-1350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-hr-2","tag-recruitment-marketing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2018\/05\/recruiter.jpg?fit=410%2C273&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4vlXG-lM","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3374,"url":"https:\/\/ejobsitesoftware.com\/blog\/top-10-trends-in-recruitment-technology\/","url_meta":{"origin":1350,"position":0},"title":"Top 10 Trends in Recruitment Technology","author":"admin","date":"February 6, 2025","format":false,"excerpt":"The recruitment industry is undergoing a transformative shift with the integration of advanced technology. Staying ahead of these changes is crucial for organizations seeking to attract and retain top talent. In this article, we\u2019ll explore the top 10 trends in recruitment technology and how they\u2019re reshaping the hiring landscape. 1.\u2026","rel":"","context":"In "Recruitment"","block_context":{"text":"Recruitment","link":"https:\/\/ejobsitesoftware.com\/blog\/category\/recruitment\/"},"img":{"alt_text":"Top 10 Trends in Recruitment Technology","src":"https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2025\/02\/Top-10-Trends-in-Recruitment-Technology.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2025\/02\/Top-10-Trends-in-Recruitment-Technology.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2025\/02\/Top-10-Trends-in-Recruitment-Technology.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2025\/02\/Top-10-Trends-in-Recruitment-Technology.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2025\/02\/Top-10-Trends-in-Recruitment-Technology.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3283,"url":"https:\/\/ejobsitesoftware.com\/blog\/hiring-made-smarter-trends-in-recruitment-software-in-2025\/","url_meta":{"origin":1350,"position":1},"title":"Hiring made smarter – Trends in Recruitment Software in 2025","author":"admin","date":"January 2, 2025","format":false,"excerpt":"Summary Recruitment Software is a category of technology designed to streamline and enhance the hiring process for organizations. With the ongoing evolution of the job market and advancements in digital solutions, recruitment software plays a critical role in enabling human resource departments to efficiently manage candidate sourcing, tracking, evaluation, and\u2026","rel":"","context":"In "Recruitment Software"","block_context":{"text":"Recruitment Software","link":"https:\/\/ejobsitesoftware.com\/blog\/category\/recruitment-software\/"},"img":{"alt_text":"Recruitment\u00a0Software","src":"https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2025\/01\/Recruitment-Software.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2025\/01\/Recruitment-Software.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2025\/01\/Recruitment-Software.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2025\/01\/Recruitment-Software.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2025\/01\/Recruitment-Software.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3370,"url":"https:\/\/ejobsitesoftware.com\/blog\/how-to-streamline-recruitment-with-tech-solutions\/","url_meta":{"origin":1350,"position":2},"title":"How to Streamline Recruitment with Tech Solutions","author":"admin","date":"February 6, 2025","format":false,"excerpt":"Recruitment is the cornerstone of organizational success. In today\u2019s fast-paced and competitive hiring landscape, leveraging technology has become essential for streamlining recruitment processes. Tech solutions not only save time but also enhance the quality of hires, improve candidate experience, and reduce overall hiring costs. This comprehensive guide explores how organizations\u2026","rel":"","context":"In "Recruitment"","block_context":{"text":"Recruitment","link":"https:\/\/ejobsitesoftware.com\/blog\/category\/recruitment\/"},"img":{"alt_text":"How to Streamline Recruitment with Tech Solutions","src":"https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2025\/02\/How-to-Streamline-Recruitment-with-Tech-Solutions.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2025\/02\/How-to-Streamline-Recruitment-with-Tech-Solutions.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2025\/02\/How-to-Streamline-Recruitment-with-Tech-Solutions.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2025\/02\/How-to-Streamline-Recruitment-with-Tech-Solutions.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2025\/02\/How-to-Streamline-Recruitment-with-Tech-Solutions.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1771,"url":"https:\/\/ejobsitesoftware.com\/blog\/three-recruitment-marketing-trends-that-will-dominate-2019\/","url_meta":{"origin":1350,"position":3},"title":"Three recruitment marketing trends that will dominate 2019","author":"admin","date":"February 8, 2019","format":false,"excerpt":"By Kristina Marti? 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This finding comes as\u2026","rel":"","context":"In "HR"","block_context":{"text":"HR","link":"https:\/\/ejobsitesoftware.com\/blog\/category\/hr-2\/"},"img":{"alt_text":"Recruitment-Marketing","src":"https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2019\/02\/Recruitment-Marketing-Trends.jpg?fit=880%2C427&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2019\/02\/Recruitment-Marketing-Trends.jpg?fit=880%2C427&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2019\/02\/Recruitment-Marketing-Trends.jpg?fit=880%2C427&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2019\/02\/Recruitment-Marketing-Trends.jpg?fit=880%2C427&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1992,"url":"https:\/\/ejobsitesoftware.com\/blog\/recruitment-technology-tools-that-every-recruiter-must-know\/","url_meta":{"origin":1350,"position":4},"title":"Recruitment technology tools that every recruiter must know","author":"admin","date":"May 24, 2019","format":false,"excerpt":"The hiring process has become increasingly competitive in today\u2019s corporate world. The current skill gap landscape coupled with heavy competition for not readily available qualitative talent has left the recruiters craving to fill up positions at the right time with the right fit. Nothing but technology is seen to be\u2026","rel":"","context":"In "HR Software"","block_context":{"text":"HR Software","link":"https:\/\/ejobsitesoftware.com\/blog\/category\/hr-software\/"},"img":{"alt_text":"hr","src":"https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2018\/08\/hr.jpg?fit=624%2C351&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2018\/08\/hr.jpg?fit=624%2C351&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2018\/08\/hr.jpg?fit=624%2C351&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":994,"url":"https:\/\/ejobsitesoftware.com\/blog\/2018-recruitment-trends-according-to-experts\/","url_meta":{"origin":1350,"position":5},"title":"2018 Recruitment Trends According to Experts","author":"admin","date":"January 19, 2018","format":false,"excerpt":"by Melanie Alvarez - Recruiter, Manila Recruitment In terms of HR trends, 2017 was the year of automation, diversity, and safety. Melanie Alvarez from Manila Recruitment sheds light on the key trends that will shape recruiting in 2018 As in years past, the HR world is abuzz with fearless forecasts\u2026","rel":"","context":"In "Artificial Intelligence"","block_context":{"text":"Artificial Intelligence","link":"https:\/\/ejobsitesoftware.com\/blog\/category\/artificial-intelligence\/"},"img":{"alt_text":"recruitment trends","src":"https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2018\/01\/recruitment_trends_5a5f3a2dc8f53.jpg?fit=786%2C524&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2018\/01\/recruitment_trends_5a5f3a2dc8f53.jpg?fit=786%2C524&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2018\/01\/recruitment_trends_5a5f3a2dc8f53.jpg?fit=786%2C524&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ejobsitesoftware.com\/blog\/wp-content\/uploads\/2018\/01\/recruitment_trends_5a5f3a2dc8f53.jpg?fit=786%2C524&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/ejobsitesoftware.com\/blog\/wp-json\/wp\/v2\/posts\/1350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ejobsitesoftware.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ejobsitesoftware.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ejobsitesoftware.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ejobsitesoftware.com\/blog\/wp-json\/wp\/v2\/comments?post=1350"}],"version-history":[{"count":0,"href":"https:\/\/ejobsitesoftware.com\/blog\/wp-json\/wp\/v2\/posts\/1350\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ejobsitesoftware.com\/blog\/wp-json\/wp\/v2\/media\/1084"}],"wp:attachment":[{"href":"https:\/\/ejobsitesoftware.com\/blog\/wp-json\/wp\/v2\/media?parent=1350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ejobsitesoftware.com\/blog\/wp-json\/wp\/v2\/categories?post=1350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ejobsitesoftware.com\/blog\/wp-json\/wp\/v2\/tags?post=1350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}