Search Engine Optimization (SEO) for a Job Board

Traffic from search engines is the most cost-effective way to generate hits to your job site. Recruiters and job seekers acquired through search engine are the best in terms of required metrics such as unique visitors, online registrations and total hits etc. Also you can measure and increase online activities by viewers such as job search, job seeker and recruiter registration and resume posting on a periodic basis.

The increasing popularity of search engines has led to the development of a whole concept that revolves around ways to “optimize” websites. The objective of search engine optimization is to increase website visitor hits by ranking very high in the results of searches using the most appropriate methods. >

But first it is important to know how search engines work. A search engine builds its database either by getting list submissions from webmasters or by using software robots. In the case of former, the database is often built manually. On the other hand, Robot or Spiders are programs that browse through the web and store links and information about the pages that they visit. >

The way a spider indexes and ranks a website is very much dependent on what information it receives from your website and how you have designed the site. Therefore it is essential to develop your website keeping in mind the search engine placements and optimize the website accordingly.

However no amount of search engine optimization will help if you get the basics wrong. As search engines (especially google) are all about trust.

  • Job Board must have large quantity of relevant jobs, categorized properly.
  • Search and advanced job search should work properly and should be further classified.
  • Job seekers registration/data must be categorized based on skills/occupation/experience etc.
  • Ensure that maximum jobs are from actual companies and not from consultants.
  • Even for jobs from consultants insist on having a company email id and not free (e.g. yahoo, hotmail, gmail) one.
  • Create an atmosphere of knowledge by giving expert opinion, having forum, directory, blog etc on your category.
  • Give a contact number/feedback form on Job Board so viewers can get back to you for any clarifications.
  • Have a clear privacy policy.
  • Give some information about your company.
  • Write helpful articles and post on the Job Board. (like this one!)

For webmasters, the major search engines are the most important places to be listed, because they can potentially generate maximum traffic. >The big four search engines (Google, Yahoo, MSN, AOL) account for more than 95% of all search’s on the web! If you are not getting results there – you’re not really online!

http://www.google.com/support/webmasters
http://searchenginewatch.com/showPage.htm?page=2156221

The key parameters for Search Engine Optimization:
  • KEYWORDS
  • LINK ANALYSIS
  • CONTENT
  • WEB ANALYSIS
I. KEYWORDS

Search engines; on the basis of your key words index your job site. When a search engine sends a spider to your web site, it determines that pages keywords by counting the words on the web page it is visiting. The words that appear most frequently are considered most significant. >Always be sure to research the key phrases you intend on using. Find out what key phrases Internet users most often employ to find your or your competitor’s Job Board. There is no point optimizing your site for “IT Jobs” if everyone types in “Oracle jobs” or “ IBM jobs”.

Keyword Optimization

Keyword optimization, the art of choosing the correct keywords, is one of the most important things related to search engine optimization. In fact it is the first step in website content development. >People generally use key phrases while searching for products or services in search engines, so while preparing the content for a particular web page it is important to select those one or two particular words as theme for the page. It is important to create distinct list of keywords for each page. Around 20 keywords can be short listed per theme and similarities should be avoided. It is however best to downplay the most competitive keywords as many websites would be targeting them. Also it makes sense to target spelling mistakes.

There are 2 sites, which offer keyword suggestion tools:

http://inventory.overture.com/d/searchinventory/suggestion/

http://www.wordtracker.com/

The overall process would be:

  • Determine your keyword phrases
  • Write content
  • Refine and combine keyword phrases
  • Write a title using your top two to three phrases
  • Write a description meta tag
  • Write a keywords meta tag

Add keywords into key tags and attributes, and mix well. >The keyword density is useful for helping achieve optimum words for a set of key terms/keywords. Keyword density is important since search engines use this information to categorize a site’s theme, and to determine which terms this site is relevant to — the perfect keyword density will help archive higher search engine positions.

Exercise:

Some of the key phrases that can best describe the Job Board and generate relevant traffic are:
http://www.wordtracker.com/

The most popular search results for those keywords are (url’s):
http://www.nichebot.com/ranking/

You are currently listed/not listed in the top-100 search results (google, yahoo, msn) for this keyword/phrase:
http://www.mikes-marketing-tools.com/ranking-reports/

Competition: When we use the above key phrases the following sites come up in the top ten rankings.
Keyword density is:
Refer:
http://www.seochat.com/seo-tools/keyword-density/

Keyword Verification
Verification tool checks to see if your site is in the top three pages of a search engine result for a specific keyword.
http://www.marketleap.com/verify/default.htm

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