How to solidify competitive advantage with technology


By Julie Dodd

Attracting and retaining the best talent is a top priority for all organizations, so the best companies invest in advanced HR technologies to engage and support their people. Considering the high cost of replacing even a single valuable employee — up to twice their annual salary — it’s imperative that HR leaders have the right technologies in place to empower their people from recruiting through retirement.

Implementing the right solutions can improve a number of crucial workplace metrics, from bolstering company morale to developing better managers. But every solution is different, and selecting the one that best suits the evolving needs of your business and people is a critically important process. Here are several strategies to consider when evaluating potential technology partners.

Locate and attract better candidates with a customized recruitment processes

Attracting top talent is increasingly difficult, due to fierce competition for candidates and heightened employee expectations. Additionally, complex recruiting systems have traditionally made it difficult for candidates to truly engage and connect with organizations in a meaningful way.

Fortunately, today’s technology can help organizations not only reach thousands of applicants in a single post, but also create an engaging and personalized candidate experience. For example, employers can personalize candidate communication through configured applicant-tracking systems and tell their stories through branded application templates or create application portals that work seamlessly on any device. These methods strengthen the employer brand while cultivating long-term candidate relationships, and, according to Brandon Hall Group, organizations that invest in a strong candidate experience improve the quality of their hires by 70%.

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